Facebook has implemented a series of updates to its suite of ad tools designed to improve the transparency behind targeted of content. The changes include providing people with the reasoning behind why they are being shown specific ads beyond a simple demographic match or internet history. Now more detailed targeting information will be supplied including the specific interests […]
Facebook’s Q4 earnings call revealed that Instagram Stories has now reached a daily user count of 500 million. That figure stood at 100 million in October 2016 and 400 million as recently as June. This means that approximately half of the a billion Instagram users are now checking out Instagram Stories daily. They also reported […]
Chinese social media network WeChat, which is used for everything from chatting with friends to booking travel and making payments, has reached a billion user accounts globally, reports the Financial Times. The sheer number of accounts demonstrates the app’s dominance, though it’s important to note that user accounts means the number of accounts, not individual […]
Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to find new products and brands to try. However, that figure rises to one in five (21%) among users aged 25-34. The findings come on the eve of Snapchat’s fifth […]
YouTube’s ad-free subscription version, Red which enables people to pay to remove ads, is set to merge with Google Play Music to create a new music streaming service. The merger, which was revealed by YouTube’s head of music Lyor Cohen at a conference in New York, has long been on the cards since Google combined the […]
UK online newspaper The Independent saw 73 per cent of its users, and 75 per cent of UK users, access its site during January via mobile. This accounted for 69.5m users, who amassed 194m page views, or 64 per cent of its total views. Overall, the publication enjoyed record global figures. It reported biggest month-on-month […]
Instagram has reached 600 million monthly active users, adding its latest 100 million users faster than it ever has before, the company said on December 15. Instagram’s user base has doubled in size from 300 million monthly users to 600 million monthly users in two years. Instagram reached 500 million users in June, adding its […]
Instagram is getting bigger. Still. The photo-sharing app, owned by Facebook, now has 500 million monthly active users, the company said Tuesday, which is up from 400 million last September. That’s 100 million new users in roughly nine months — the same nine-month window it took to grow from 200 million to 300 million users, […]
Messaging app Snapchat has become more popular than Twitter in terms of daily active users, according to a new Bloomberg report. The report claims that 150 million people are now using Snapchat daily. Twitter, meanwhile, has an estimated 140 million daily active users, based on earlier statements. Twitter counts 310 million monthly active users based on its most […]