Sigma appointed to build mobile app for world renowned horse breeder

Sigma appointed to build mobile app for world renowned horse breeder

User experience (UX) agency, Sigma, has been appointed by Juddmonte Farms – one of the world’s leading breeders of elite racehorses – to build a user-friendly mobile application that will make it easier for staff across the company’s estate to manage the movement of horses from one location to another. Not only is livestock tracking a legal […]

Appnext’s Service-Based Monetisation Solution Enriches User Experience in TextNow Messaging App

Appnext’s Service-Based Monetisation Solution Enriches User Experience in TextNow Messaging App

Appnext, a leading mobile discovery platform, has announced that TextNow, the first ever full-service freemium wireless company with over 100 million downloads, has integrated Appnext Actions into its Android app’s messaging stream. Appnext Actions maps key phrases in users’ text conversations to seamlessly connect users to additional services they need such as ordering a taxi, making a restaurant […]

“Brands that don’t openly embrace UX, will get left behind,” says leading digital director

“Brands that don’t openly embrace UX, will get left behind,” says leading digital director

As many marketing teams focus on getting their brand identity and visual representation on point, the director of a leading digital agency argues that they may be missing out on bigger opportunities to engage with their customers. Matt Oxley is the co-founder of DotLabel, An award-winning digital agency which counts Barclays, Hendricks Gin and Anthony […]