The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. The Joint Industry Committee for Web Standards (JICWEBS) will continue to drive brand safety efforts in […]
Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It” 360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]
Amazon is finally opening its checkout-free brick-and-mortar convenience store to the public, nearly a year after it originally planned to open its doors. Amazon Go is an 1,800 square foot automated store based at Amazon Seattle headquarters. The store relies on sensors and cameras to detect what items shoppers have taken from the shelves, […]
Spotify recently launched its new multimedia format, Spotlight, which introduces visual layers to complement the listening experience for podcasts, audiobooks, news, and other audio content. Spotlight gives fans a deeper insight to their favourite artists, playlists, books, publishers and more by offering contextual visual elements, such as photos, video and text, that appear as users […]
Google has yet more news from China after the U.S. search firm announced a patent cross-licensing agreement with Chinese tech giant Tencent. The terms were not disclosed, but Google said the tie-in with Tencent, which is valued at over $500 billion, covers “a broad range of products and technologies” and is “long-term.” The two firms […]
Sales of voice-activated smart speakers have soared over the past three years with one in six American adults, the equivalent to 39 million people, now owning the tech, according to a fresh study. NPR and Edison Research surveyed just under 2,000 individuals to compile the Smart Audio Report, discovering in the process that uptake is […]
OUTFRONT Media Inc. announced a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s in-house creative boutique, OUTFRONT Studios. Between December 25, 2017 and January 12, 2018, OUTFRONT’s out-of-home displays […]
Following an expansion of its 5G tests to multiple cities around the United States — including Minneapolis in time for Super Bowl LII — AT&T recently announced that it expects to be the first US company to launch mobile 5G services in a “dozen markets” by late 2018. The carrier said that it’s “moving fast” to […]
A new report published by Brightpearl, a provider of retail management systems that helps high-growth retailers streamline back-office operations, finds an enormous gap between omnichannel importance and adoption and its effective execution. The findings, taken from a report entitled ‘The State of Omnichannel’, a survey of 352 retail leaders in the United States, shows that […]
News Corp announced the launch of News IQ, a new advertising platform with an audience of over 140 million in the United States. This marks the first time that News Corp has integrated all of its collective first-party data, premium media properties and data science tools into one unified advertising solution. News IQ will give […]