MassiveMusic help Samsung launch their voice assistant Bixby across Galaxy devices in the US

MassiveMusic help Samsung launch their voice assistant Bixby across Galaxy devices in the US

International music agency MassiveMusic has worked in close collaboration with its voice sourcing and casting arm, MassiveVoices, to find the voice of Bixby, Samsung’s personal voice assistant. The voice assistant, which is now publicly available in the US, is an intelligent interface that creates a simpler, easier way to interact with Samsung devices and is […]

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

The use of personal assistant apps on smartphones is showing stagnation and even a decrease in certain cases, partly as people start to use standalone home devices such as Amazon’s Echo and Google Home instead of their mobiles to complete everyday internet tasks. Consumer-centric measurement firm Verto Analytics monitored a panel of US adults who […]

The Washington Post begins audio articles with Amazon’s speech tech

The Washington Post begins audio articles with Amazon’s speech tech

The Washington Post, Washington D.C.’s oldest existing and most widely circulated newspaper publication, is using Amazon’s AI technology to experiment with audio articles. Through the use of Amazon Polly, which enables developers to add natural-sounding speech capabilities to applications, mobile users will be able to listen to audio versions of four articles per day across […]

Huggies launches mobile sweepstakes with Meijer supermarket chain

Huggies launches mobile sweepstakes with Meijer supermarket chain

Kimberly-Clark, the company behind Kleenex tissues and GoodNites disposable underwear, has launched a text-based mobile campaign to promote its Huggies nappy/diaper brand in Meijer stores. The campaign, powered by digital marketing solutions provider HelloWorld, offers consumers a chance to win instant prizes – which includes a trip to Orlando, Florida – through the ‘Magical Vacation […]

Google turns focus to customer loyalty on Android Pay

Google turns focus to customer loyalty on Android Pay

Google has introduced a loyalty API that enables merchants that accept Android Pay to provide customers with offers, rewards, and information about new items. The Card Linked Offers API provides a new channel for businesses to deliver targeted offers, once a person has added their loyalty card to Android Pay. US bakery company Panera Bread […]

TabMo Expands to US, Bringing the First Mobile Creative Programmatic Platform to Brands and Agencies

TabMo Expands to US, Bringing the First Mobile Creative Programmatic Platform to Brands and Agencies

TabMo, the first mobile creative DSP for video, display and native advertising, has launched within the U.S. market, making its mobile-specific buying platform, Hawk, available to advertisers and their agencies in North America for the very first time. TabMo has enjoyed significant-success in Europe and the U.K., working with some of the world’s largest brands […]

Chinese Mobile Payment Service Alipay to Launch in the US

Chinese Mobile Payment Service Alipay to Launch in the US

Alibaba’s third-party online payment platform Alipay has expanded to the US through an agreement with First Data, a payment technology solutions company. The agreement means customers using Alipay will be able to use the mobile payment service at around 4m US businesses. The implementation of Alipay will begin with First Data’s clients that use its […]

TripAdvisor gets into food delivery with GrubHub

TripAdvisor gets into food delivery with GrubHub

TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app. Consumers browsing TripAdvisor restaurant listings in the US will now have the option to order food from tens of thousands of Grubhub’s restaurant partners in 1,100 cities. By clicking the “Order Online” button, consumers are brought […]

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