Nearly half of businesses in the US spend more than $500k on digital marketing

Nearly half of businesses in the US spend more than $500k on digital marketing

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey. The research, from The Manifest, a business news and how-to website, found that forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. The survey of 500 digital marketers […]

Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising

Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising

Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the […]

BBC News to launch weekly show on Facebook Watch

BBC News to launch weekly show on Facebook Watch

BBC News is launching a weekly news programme on Facebook Watch. Set to launch later in 2018, Cut Through The Noise will be the social media platform’s first funded non-US news programme. It is to focus on a different issue each week and will be set in BBC News’ Washington bureau or elsewhere in the […]

Mintegral launches self-service platform for European and US advertisers targeting China and APAC markets

Mintegral launches self-service platform for European and US advertisers targeting China and APAC markets

Mintegral, a leading AI-driven, programmatic and interactive advertising platform, launched its new self-service offering called the “Mintegral Advertiser Ad Platform,” for European and US advertisers targeting customers in China and APAC region. This new self-service platform enables advertisers to create, target, track and manage their own campaigns all by themselves, harnessing approximately 900 million data points captured […]

Brands face new roadblocks on Twitter as it introduces updated ad policies

Brands face new roadblocks on Twitter as it introduces updated ad policies

Twitter announced new restrictions to its ad policies that restrict the publishing of sponsored political and issue tweets. The social platform set these rules for the US only, in light of social media’s recent issues with the bad actors exploiting looser measures since the 2016 presidential campaign. After Twitter and Facebook announced restrictions to these types of ads […]

Now is the time to unwrap holiday cheer through targeted mobile campaigns, says YouAppi’s report

Now is the time to unwrap holiday cheer through targeted mobile campaigns, says YouAppi’s report

As families unpack from summer vacations and prepare to send kids off for a new school year, marketers are hard at work crafting holiday campaigns to entice mobile users and amp up engagement this season. According to the second annual YouAppi Mobile Holiday report, one-third of mobile marketers have already begun preparing this year’s holiday […]

Mother helps NYPL turn Instagram into an e-reader with Instanovels launch

Mother helps NYPL turn Instagram into an e-reader with Instanovels launch

 The New York Public Library (NYPL) has launched a new feature to its Instagram account: turning its Stories feature into a place to host actual stories. This feature, which NYPL has called ‘Instanovels’, shall include classic works starting with Lewis Carroll’s Alice in Wonderland, formatted for the mobile space with illustrations throughout to enhance […]

Ad Age’s Hispanic Fact Pack 2018 Presents the Leading Ad Focus Companies of the US Hispanic Market

Ad Age’s Hispanic Fact Pack 2018 Presents the Leading Ad Focus Companies of the US Hispanic Market

Mobvious, the company specialised in providing digital advertising solutions to the US Hispanic market, and recently acquired by Prisa Brand Solutions, has been placed at the third spot on the Hispanic Fact Pack 2018 ranking as one of the networks with the highest reach within the Hispanic market in the United States. According to Ad […]

1 2 3 22