AdColony launches interactive video ads platform in the Middle East

AdColony launches interactive video ads platform in the Middle East

Mobile advertising platform, AdColony, has partnered with Unilever to run interactive mobile video campaigns for the first time in the Middle East. For the first time in digital advertising, the company claims, Aurora gives brands the chance to measure the attention of the users. Since users are engaging with the video while the video is […]

Unilever Presses Digital Influencers to Drop Bots and Fake Followers

Unilever Presses Digital Influencers to Drop Bots and Fake Followers

Unilever wants social-media influencers to give themselves an authenticity check. The big-spending advertiser behind such well-pitched products as Dove, Lipton’s tea and Hellman’s mayonnaise intends to announce June 18 that it will no longer work with influencers who buy followers – the coin of the realm in social media. “At Unilever, we believe influencers are an […]

Major brands flock to AI-powered ‘Crowd Service’ platform

Major brands flock to AI-powered ‘Crowd Service’ platform

A host of major brands have begun working with Limitless, the UK-based inventor and provider of a platform offering crowd sourced customer service. In Europe, Limitless is now working with Unilever, Vodafone, National Express, New Day, Wargaming and Daily Mail Group; whilst in the US and Canada they are working with Unilever North America and […]

Unilever donates to charity for each Knorr video ad view

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. The brand is working with video advertising platform Good-Loop to deliver video advertising in a way that also generates charitable donations […]

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’ Campaign

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’  Campaign

The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]

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