US department store chain Kmart and its media agency Universal McCann have launched a web-based augmented reality (AR) ad campaign in partnership with immersive ad tech firm OmniVirt. Kmart worked with OmniVirt to create and serve AR display ads programmatically across the web, enabling customers to virtually try on Kmart decor and furniture products. Users interact with the ad by […]
There are four key trends shaping contemporary consumer behaviour, according to a major global study carried out by media agency UM. Wave X Remix Culture tracked social and digital media usage and motivations from more than 56,000 active internet users across 81 countries and found that the four key behavioural trends (and underlying findings) are: ‘Resist’ – Six […]
In a first-of-its-kind partnership with Picturehouse Cinemas, Spotify, one of the world’s most popular streaming service, will be taking over the pre-movie ‘turn off your phone’ moment across all screenings for two months as part of a broader campaign involving OOH, social, radio and digital activations. The partnership, devised by media agency UM and Digital […]
New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only 8% of them globally think that three-quarters or more of the information they get from social media is true – dropping to 4% when it comes to information from supposedly trusted influencers like […]
Research released on October 4 has shown that retailers that focus their marketing budgets on social media and smartphone campaigns might be on the wrong track – across the UK, fewer than one in ten shoppers (9%) say that social media forms part of their purchase journey. In addition, more than half (54%) still use […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]
A recent research has shown just how pervasive dating apps like Tinder, Okcupid, Bumble, Happn and Grindr have become: more than a third (37 percent) of UK smartphone owners have either found love online or know someone who has, while one in twelve (8 percent) now use dating apps. Around a quarter of those UK […]
Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to find new products and brands to try. However, that figure rises to one in five (21%) among users aged 25-34. The findings come on the eve of Snapchat’s fifth […]