Welsh Government Deploys Beacons to 10 Castles and One Dragon

Welsh Government Deploys Beacons to 10 Castles and One Dragon

Cadw, the Welsh Government’s historic environment service, has deployed iBeacon technology throughout 10 Welsh castles, and within the four-metre dragon model which has been touring its heritage sites during 2016. The solar-powered beacons were deployed by Welsh firm GCell, and work in tandem with the Cadw iOS and Android app developed by Locly. The technology has been […]

Byron and TGI Fridays go bill-free with Mastercard’s Qkr! app

Byron and TGI Fridays go bill-free with Mastercard’s Qkr! app

TGI Fridays and Byron will soon be accepting the Qkr! with Masterpass app throughout its restaurants, letting UK customers pay from their smartphone using the app- speeding up the bill paying process. Group Individual Restaurants has also signed a deal with Mastercard to implement Qkr across their UK sites early in 2017, which will soon […]

Zappar Brings Augmented Reality Trolls to Tesco

Zappar Brings Augmented Reality Trolls to Tesco

AR firm Zappar has partnered with DreamWorks Animation to bring to life characters from the animated feature film Trolls for Tesco UK. The campaign launched on 21 October to tie in with the release of the movie in UK cinemas. It enables shoppers to explore Tesco stores nationwide with their smartphone or tablet to find […]

Manchester Airport courts Chinese tourists on Weibo and WeChat

Manchester Airport courts Chinese tourists on Weibo and WeChat

Manchester Airport is turning to social media in a bid to lure high flying Chinese tourists to the north west of England by signing up to the far east equivalents of Twitter and Whatsapp. The social media push dovetails with the launch of direct flights between Beijing and Manchester by Chinese carrier Hainan Airlines in […]

Tinder Asks Users to ‘Swipe the Vote’

Tinder Asks Users to ‘Swipe the Vote’

Tinder has launched ‘Swipe the Vote’, an in-app experience created in partnership with non-profit organisation Rock the Vote, intended to activate voters for the impending US election. The dating app will present users with a simple poll, created using polling platform Wedgies, which asks them to swipe left or right on seven key issues, and to pick the candidate they intend to vote […]

Two-thirds of Brits Unlikely to Try a Mobile-only Bank

Two-thirds of Brits Unlikely to Try a Mobile-only Bank

63 per cent of Britons say they would be ‘unlikely’ to try a mobile-only bank, according a Nielsen study. The main reason given for this unwillingness was concerns over security, but preference for visiting a branch – 50 per cent higher than the global average – was also a factor. Of the 63 countries surveyed, […]

Tesco Trialling Mobile-only Shopping Receipts

Tesco Trialling Mobile-only Shopping Receipts

UK retail giant Tesco is testing a contactless system that will make the paper receipt a thing of the past, instead sending a digital record of your purchases to your smartphone as part of the payment process. According to the Daily Mail, the system is being trialled at self-service tills in two stores in Harlow, […]

Mobile ads are now more expensive than desktop advertisements

Mobile ads are now more expensive than desktop advertisements

Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. The report data showed that companies […]

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