Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]
The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity. The Good Beer Guide app collates data from over 40,000 pubs, 10,000 beers and 2,000 breweries which have been individually visited and reviewed by thousands […]
Alphabet Inc.’s Google has quietly acquired a UK startup focused on technology that turns surfaces such as phone displays into speakers. Redux developed technology that eliminates the need for small speakers in mobile phones, freeing up space for batteries or other components, the Cambridge, UK-based startup said on its now defunct website. It is unclear […]
Innocent Drinks is trialing a fresh digital out-of-home (DOOH) programmatic buying method that will allow it to target audiences based on geo-location data. The UK brand is the first to use the automated trading desk technology that has been developed by its media planning agency, MediaCom. The campaign will light up DOOH screens in cities […]
Two percent of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research. The survey of almost 3000 UK consumers, conducted by post-purchase experts Narvar in association with YouGov, reveals that adoption of […]
An app has been launched to help men check themselves for testicular cancer. Launched by The Oddballs Foundation, the Oddballs Check Yourself app encourages users to check themselves via a video which will feature a different celebrity each month. The first video comes from ex-footballer Alan Shearer and includes funny dialogue, easy to follow […]
Drinks giant Diageo has suspended advertising on Snapchat across the world after its use of a Lens was criticised by the UK ad watchdog. The Advertising Standards Authority investigated the ad for rum brand Captain Morgan on its own initiative, and decided it was unacceptably likely to appeal to, as well as be seen by, […]
Uber is reportedly weighing up the idea of a subscription model for its food delivery subsidiary, UberEats. In an interview with Business Insider, UberEats UK country manager Toussaint Wattinne confirmed that the company has already been testing subscriptions. “We are constantly testing,” he said. “We’ve actually run a few tests within specific cohorts in a […]
GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]
