Research from The App Developers has discovered that whilst 58% of the UK population are worried about mobile apps stealing personal data, they still went on to download as many as 100 paid apps each, over the course of 12 months. Surprisingly 73% of respondents said that, despite being worried about their data, they would […]
126m in-store contactless purchases were made via mobile devices in the UK last year, with spending passing £975m. According to payment processing company Worldpay, this spending accounted for a 328 per cent year-on-year growth of in-store mobile spending in 2017. The supermarket sector saw 59 per cent of all in-store mobile transactions, while pubs, bars, […]
One of the UK’s largest suppliers of mobile WiFi services has unveiled its latest foray into the world of event’s technology with the launch of its unique heat mapping technology. Thought to be a UK first, SimpliWiFi’s new service makes use of conventional CCTV and thermal imaging cameras to find hot spots in crowds during […]
UK consumers are more likely to engage with retailers that send them a personalised offer than a personalised message, according to research from YouGov and email marketing company Pure360. The study revealed that only 7% of shoppers are interested in messages that relate to personal details, such as a birthday, while 8% said they are […]
One of the most frustrating parts of eating out, according to a survey conducted by Barclaycard, is waiting for the bill. So the payment business has developed a new technology which allows diners to simply walk out after eating their meal. The “Dine & Dash” technology, which is being trialled at the St Martins Lane […]
The O2 Arena in London will be turned into a testbed for 5G networks later this year, allowing visitors to experience the possibilities of next generation networks. Operator O2, which has agreed a ten-year extension to its sponsorship of the iconic venue in North Greenwich, will start with select locations within the O2 before providing blanket […]
Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have met the Gold Standard’s three criteria: reducing ad fraud by implementing the […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]
34 per cent of UK adults plan to use their right to be forgotten once the General Data Protection Regulation (GDPR) kicks in on 25 May, according to a survey of 1,000 Brits carried out by media agency The7stars. The research also found that only 19 per cent of respondents are confident that their data is […]