Digital Ad Spend Budgets up by Highest Rate in a Decade

Digital Ad Spend Budgets up by Highest Rate in a Decade

UK internet marketing budgets have been revised up by the greatest extent since Q3 2007, driving overall marketing budgets up. The latest survey for the IPA Bellwether Report found that 32 per cent of those surveyed had increased digital ad spend budgets versus just nine per cent that recorded a fall. That resulted in a net balance […]

AI and Alexa are helping Vodafone emerge from ‘digital wilderness’ in Customer Experience Overhaul

AI and Alexa are helping Vodafone emerge from ‘digital wilderness’ in Customer Experience Overhaul

Vodafone has said it wants to be seen as an innovator as it continues its pivot towards a customer-centric strategy, with the telecom firm’s Chief Operating Officer and Director of Customer Service Neil Blagden, explaining why AI is helping fuel a shift in perception for the brand. Fresh from following its competitor Three in abolishing roaming […]

AKQA’s Potato unveils Blue Whale project for The Natural History Museum

AKQA’s Potato unveils Blue Whale project for The Natural History Museum

The Natural History Museum opens its doors to reveal an awe-inspiring blue whale skeleton as the star of its redeveloped central space, Hintze Hall. As part of the project, audiences are invited to discover more about the whale in both its natural and preserved environments via a new digital experience which is part of a […]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp, which will harness its omnichannel identity resolution offering. Over the past 18 months, Performics’ partnership with Acxiom has allowed client teams […]

British fashion retailer Joules partners with Yext to strengthen its digital presence

British fashion retailer Joules partners with Yext to strengthen its digital presence

Joules, the premium lifestyle brand that sells clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, have partnered with Yext, the global digital knowledge management provider, to manage the public facts in public domain about the Joules brand across the digital ecosystem. The Yext Knowledge Engine will […]

Benefit Cosmetics launches social campaign to help consumers conceal embarrassing posts from the past

Benefit Cosmetics launches social campaign to help consumers conceal embarrassing posts from the past

Benefit Cosmetics is launching a social media campaign to support the relaunch and revamp of its range of concealers, Boi-ing. The campaign, created by socially-led creative agency We Are Social, taps into the theme of concealment by creating a microsite powered by social technology that will help consumers hide social media posts from the past. […]

Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]

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