Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany. The ​service, ​which ​expands ​Nielsen’s ​current ​measurement  coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web  browsers, ​will ​now ​provide ​marketers ​independent ​and  comprehensive cross-device ​measurement ​of ​advertising  audiences ​on ​YouTube ​across […]

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]

New CAMRA beer app guides people in the UK to perfect pints

New CAMRA beer app guides people in the UK to perfect pints

The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity. The Good Beer Guide app collates data from over 40,000 pubs, 10,000 beers and 2,000 breweries which have been individually visited and reviewed by thousands […]

Google buys UK startup Redux, which turns screens into speakers

Google buys UK startup Redux, which turns screens into speakers

Alphabet Inc.’s Google has quietly acquired a UK startup focused on technology that turns surfaces such as phone displays into speakers. Redux developed technology that eliminates the need for small speakers in mobile phones, freeing up space for batteries or other components, the Cambridge, UK-based startup said on its now defunct website. It is unclear […]

Voice-controlled device use for online shopping in UK ‘to triple in 2018’, according to Narvar

Voice-controlled device use for online shopping in UK ‘to triple in 2018’, according to Narvar

Two percent of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research. The survey of almost 3000 UK consumers, conducted by post-purchase experts Narvar in association with YouGov, reveals that adoption of […]

Uber is testing subscriptions for its food delivery business

Uber is testing subscriptions for its food delivery business

Uber is reportedly weighing up the idea of a subscription model for its food delivery subsidiary, UberEats. In an interview with Business Insider, UberEats UK country manager Toussaint Wattinne confirmed that the company has already been testing subscriptions. “We are constantly testing,” he said. “We’ve actually run a few tests within specific cohorts in a […]

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