The Straight Outta Compton mobile app, which allows users to modify the Straight Outta Compton Logo to fit their own hometown, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. To promote Universal Pictures‘ film about Dr. Dre’s life, Beats by Dre partnered with R/GA Hustle of Los Angeles […]
Hashtags for Life, a social media campaign to help expand the Red Cross‘ donor database in Peru, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. With a population of over 30 million people, and yet only 1250 registered blood donors, Peru faced a potential catastrophe incase of emergency. […]
Bank customers may soon be able to exchange money on social media on Facebook or Twitter. Following a trial in Singapore in 2017, the service would allow people to wire money by selecting their Facebook or Twitter account instead of entering a bank account number and sort code. The service will bring together 20 banks to allow […]
Twitter has begun rolling out a way to not only add stickers to your photos, but to also have them be searchable. In the app, choose from a “rotating set of stickers,” then resize and move them around as you see fit on any photo. After they’ve been tweeted, you can search based on the […]
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video. The new tool lets Tumblr users live stream video directly to their followers’ Dashboards, and will also send out push […]
Twitter is pushing its live video, rolling out a new live video button on iOS and Android phones, in addition to confirming that a Periscope embed feature will be available in the coming weeks. Twitter announced its new live video button yesterday via a tweet showing how users can now film live Periscope broadcasts straight […]
Speaking June 15 as Wimbledon launched its digital strategy for 2016’s tournament, Desmond acknowledged the impact of social in gaining a younger audience for tennis. He said the Wimbledon mobile website saw visits up 125% to 5.6m last year, while ‘likes’ on Facebook grew 55% (to 3.3 million) and ‘followers’ rose 74% (to 2.2 million) […]
Twitter has invested £50m in Berlin-based music streaming service SoundCloud, after walking away from an acquisition deal in 2014. According to Re/code, Twitter’s investment is part of a bigger £70m round, which would value the streaming service at around £500m. Twitter’s chief executive, Jack Dorsey, confirmed the deal to the publication. “Earlier this year we […]
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]
From today, London’s Tube and train passengers can get travel alerts sent to their phone, thanks to a partnership between Transport for London (TfL) and Twitter. In what’s being described as a “world first” by the travel authority, the new service will notify travellers via a direct message if there are severe delays on their […]