Cryptocurrency Pioneer POW Integrates with Twitter

Cryptocurrency Pioneer POW Integrates with Twitter

POW, the free digital currency, has taken another significant step towards becoming the first global currency by integrating with a second social media platform; Twitter. Launched on October 3, POW was given away for free to anyone with a Facebook account. So far, 47,000 people have claimed POW via Facebook and are sharing it amongst […]

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

  In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital […]

Twitter to launch in-stream video ads in the UK

Twitter to launch in-stream video ads in the UK

Twitter plans to announce the launch of in-stream video ads in the UK at its session tomorrow for IAB Digital Upfronts. Twitter first launched in-stream video ads in the US in April 2017 as it ramped up its investment in video and content. The offering allows brands to have in-stream ads around premium content. Twitter […]

Microsoft Confirms The Death of Windows Phone

Microsoft Confirms The Death of Windows Phone

Microsoft has more-or-less confirmed the death of Windows 10 Mobile, after a series of tweets from the company’s corporate vice president for Windows, Joe Belfiore, made it clear it was unlikely it would create any new features or hardware for the operating system. In reply to Windows 10 Mobile fans, Belfiore said that features and hardware […]

Twitter to Test Doubling Tweet Length to 280 Characters

Twitter to Test Doubling Tweet Length to 280 Characters

Twitter is trialling an increase to its tweet character length that sees the limit doubled to 280 characters from the normal 140 characters. The test is being rolled out in all languages to a small group of users except for Japanese, Korean, and Chinese – because they can convey more information in a single character […]

Twitter is testing a lighter version of its app for countries with limited connectivity

Twitter is testing a lighter version of its app for countries with limited connectivity

Earlier in 2017, Twitter launched a mobile web service aimed at areas around the world with poor connectivity called Twitter Lite. Now, the microblogging site is testing an app version of its lighter mobile site. The Twitter Lite app is currently being tested on Android in the Philippines, a nation where the speed of mobile networks, the use […]

MoPub introduces inventory packages to help marketers target formats by performance

MoPub introduces inventory packages to help marketers target formats by performance

MoPub, Twitter’s mobile ad exchange, is looking to get stickier with the buy side. Following five months of beta testing, it launched a solution that aims to help marketers aggregate inventory types based on performance and to target them programmatically. Advertisers that want a lot of installs, for example, can take advantage of the “high-CTR […]

Twitter’s First View Ads Show Better Retention Rates According To Scientific Media Trial

Twitter’s First View Ads Show Better Retention Rates According To Scientific Media Trial

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, their creative technology arm, in partnership with Twitter announced the results of a scientific media trial examining the location of video ads within a social environment. The resulting report, The Art of the Takeover: Optimizing What Consumers See First, reveals best practices for in-feed advertising as […]

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