During disasters, active Twitter users likely to spread falsehoods, according to University at Buffalo research

During disasters, active Twitter users likely to spread falsehoods, according to University at Buffalo research

We know that Twitter is littered with misinformation. But how good are the social media platform’s most active users at detecting these falsehoods, especially during public emergencies? Not good, according to new University at Buffalo research that examined more than 20,000 tweets during Hurricane Sandy and the Boston Marathon bombing. The study, published in the […]

92% of marketers plan to ramp up Instagram influencer efforts, according to Activate

92% of marketers plan to ramp up Instagram influencer efforts, according to Activate

Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released by influencer marketing platform Activate. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% of influencers and 86% of marketers […]

TicToc by Bloomberg launches in Asia

TicToc by Bloomberg launches in Asia

Five months after launching in the US, Bloomberg’s TicToc is ready for advertisers in the APAC region. With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Over 2,000 journalists from Bloomberg supply journalism to the platform in […]

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]

Twitter confirms ban on cryptocurrency ads

Twitter confirms ban on cryptocurrency ads

Twitter has followed the leads of Facebook and Google by banning cryptocurrency advertising on its platform. “We are committed to ensuring the safety of the Twitter community. As such, we have added a new policy for Twitter Ads relating to cryptocurrency,” the company says. “Under this new policy, the advertisement of Initial Coin Offerings (ICOs) […]

Twitter unveils new APAC sports streaming deals

Twitter unveils new APAC sports streaming deals

Social media giant Twitter has announced nine new premium video sports content partnerships to enhance its offering in the Asia-Pacific region. Twitter has signed agreements with golf’s Asian Tour, pay-TV broadcaster Astro Malaysia, online soccer platform BallBall, global sports network Eleven Sports, cable network Fox Sports Asia, the International Table Tennis Federation (ITTF), Indonesian broadcaster […]

Twitter says it is implementing measures to prevent crypto scams

Twitter says it is implementing measures to prevent crypto scams

Twitter is attempting to halt alleged cryptocurrency-related scams spreading via its platform, joining fellow social media companies in striving to cut down on harmful content. Twitter is aware of cryptocurrency-related “manipulation,” and is implementing measures to “prevent these types of accounts from engaging with others in a deceptive manner,” a spokesman told Bloomberg, declining to […]

Twitter tests integration with outside ad-buying platforms

Twitter tests integration with outside ad-buying platforms

Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying […]

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