TicToc by Bloomberg launches in Asia

TicToc by Bloomberg launches in Asia

Five months after launching in the US, Bloomberg’s TicToc is ready for advertisers in the APAC region. With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Over 2,000 journalists from Bloomberg supply journalism to the platform in […]

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]

Twitter confirms ban on cryptocurrency ads

Twitter confirms ban on cryptocurrency ads

Twitter has followed the leads of Facebook and Google by banning cryptocurrency advertising on its platform. “We are committed to ensuring the safety of the Twitter community. As such, we have added a new policy for Twitter Ads relating to cryptocurrency,” the company says. “Under this new policy, the advertisement of Initial Coin Offerings (ICOs) […]

Twitter unveils new APAC sports streaming deals

Twitter unveils new APAC sports streaming deals

Social media giant Twitter has announced nine new premium video sports content partnerships to enhance its offering in the Asia-Pacific region. Twitter has signed agreements with golf’s Asian Tour, pay-TV broadcaster Astro Malaysia, online soccer platform BallBall, global sports network Eleven Sports, cable network Fox Sports Asia, the International Table Tennis Federation (ITTF), Indonesian broadcaster […]

Twitter says it is implementing measures to prevent crypto scams

Twitter says it is implementing measures to prevent crypto scams

Twitter is attempting to halt alleged cryptocurrency-related scams spreading via its platform, joining fellow social media companies in striving to cut down on harmful content. Twitter is aware of cryptocurrency-related “manipulation,” and is implementing measures to “prevent these types of accounts from engaging with others in a deceptive manner,” a spokesman told Bloomberg, declining to […]

Twitter tests integration with outside ad-buying platforms

Twitter tests integration with outside ad-buying platforms

Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying […]

Twitter to measure conversational health to tackle abuse

Twitter to measure conversational health to tackle abuse

Twitter is now looking into the concept of measuring conversational health to combat abuse on the platform. To achieve that, Twitter is working with a non-profit research organisation Cortico and Social Machines which identifies shared attention, shared reality, variety of opinion, and receptivity. Twitter is also putting in effort to remove the content against its […]

Twitter launches Bookmarks, a private way to save tweets

Twitter launches Bookmarks, a private way to save tweets

Twitter has announced the official launch of a new Bookmarks feature, which is designed to allow Twitter users to save tweets for later access. All tweets now feature an updated “share” icon that’s used for both bookmarking and sharing tweets, and Twitter says the share icon is meant to make it easier to save and share […]

Twitter’s new rules prohibit bulk tweeting to fight spam

Twitter’s new rules prohibit bulk tweeting to fight spam

Twitter’s spam bot issue isn’t new, but it came to a head when it was revealed that thousands of Russian troll accounts used the platform to influence the 2016 Presidential elections. Now, the company has announced a set of changes and new developer guidelines meant to fight off automated actions and to make it harder […]

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