MoPub introduces inventory packages to help marketers target formats by performance

MoPub introduces inventory packages to help marketers target formats by performance

MoPub, Twitter’s mobile ad exchange, is looking to get stickier with the buy side. Following five months of beta testing, it launched a solution that aims to help marketers aggregate inventory types based on performance and to target them programmatically. Advertisers that want a lot of installs, for example, can take advantage of the “high-CTR […]

Twitter’s First View Ads Show Better Retention Rates According To Scientific Media Trial

Twitter’s First View Ads Show Better Retention Rates According To Scientific Media Trial

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, their creative technology arm, in partnership with Twitter announced the results of a scientific media trial examining the location of video ads within a social environment. The resulting report, The Art of the Takeover: Optimizing What Consumers See First, reveals best practices for in-feed advertising as […]

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in vCE

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in vCE

comScore announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials (vCE), its flagship campaign measurement offering. Reporting for US campaigns will soon include measurement of Twitter ads that run on mobile devices. Reporting will also be available for Spain, Canada and UK […]

Twitter considering paid monthly subscription service, aimed at brands

Twitter considering paid monthly subscription service, aimed at brands

Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists. The plans were revealed when Twitter starting surveying users about their interest in a premium version, which would essentially be an expanded version of TweetDeck, the Twitter dashboard app acquired by the company for a reported $40m (£32m) […]

Twitter Introduces Snapchat-style QR Codes

Twitter Introduces Snapchat-style QR Codes

Twitter has introduced a new way of connecting to user accounts on its service: QR codes. Users can generate a QR code within the app, including their choice of profile picture. When another user scans the code – either using the device camera or by choosing a screenshot with it in – it links directly to the account […]

Twitter COO Adam Bain Leaving the Company

Twitter COO Adam Bain Leaving the Company

Twitter ‘s Chief Operating Officer Adam Bain is stepping down after six years at the helm, adding more uncertainty to the struggling tech firm’s murky future. Anthony Noto, Twitter’s chief financial officer, will take over Bain’s job, according to a regulatory filing to the U.S. Securities and Exchange Commission on Wednesday. Twitter is searching for a […]

Twitter launches chatbots for brands

Twitter launches chatbots for brands

Brands can now make use of chatbots on Twitter to improve their customer service. Pizza Hut, Spotify, Tesco, Norton and Airbnb are among the first to begin using the service. Twitter is launching two new products to answer basic questions. Brands can set up welcome messages to help “demonstrate their commitment to service”. Advertisers can […]

Twitter thinks its new ad format could reach 800 million people

Twitter thinks its new ad format could reach 800 million people

Twitter is pushing further into one of the most lucrative segments of the mobile ad economy. The social network announced September 22 that it is now letting advertisers run native app-install advertising campaigns across a host of different apps through the platform’s third-party partnership network. Like other types of native ads, the network will shoehorn promotions […]

DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound. Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers […]

1 2 3 4