SpotX will now use Nielsen connected TV data to measure campaigns

SpotX will now use Nielsen connected TV data to measure campaigns

Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]

TV is an untapped media channel for mobile brands, according to TSW

TV is an untapped media channel for mobile brands, according to TSW

The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]

Almost half the world’s online population plans to tune in to the World Cup, according to GlobalWebIndex

Almost half the world’s online population plans to tune in to the World Cup, according to GlobalWebIndex

Almost half the world’s online population plans to tune into the Fifa World Cup in Russia according to research from GlobalWebIndex. The company surveyed 80,267 people from more than 40 leading markets, finding numerous insights for marketers to capitalise on. Notably, 47% of the online population plans to watch the Fifa World Cup this summer. […]

Turner’s sports streaming service ‘Bleacher Report Live’ to launch in April

Turner’s sports streaming service ‘Bleacher Report Live’ to launch in April

Turner‘s long-in-the-making live sports service is almost here. The broadcaster has announced that its Bleacher Report Live service will debut April 7th in a free preview mode, with “flexible” pricing when you have to start paying in the summer. It’ll present live sports in a Facebook-style home feed, with personalization that aggregates content based on […]

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