Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018. That’s according to Marin Software’s latest ‘State of Digital Advertising’ report, which canvassed the views of more than 500 B2C performance marketers around the world from across the Retail, Automotive, Travel and Finance sectors. Getting these two channels to […]

Absolut launches global interactive selfie campaign in airports with the help of JCDecaux

Absolut launches global interactive selfie campaign in airports with the help of JCDecaux

Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka. The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via Absolut.com/globalselfie with their name, age, city and recommend places they love eating, drinking and getting together with friends at in their […]

Virgin Trains passengers can now use Amazon Alexa to buy tickets in travel industry first

Virgin Trains passengers can now use Amazon Alexa to buy tickets in travel industry first

Virgin Trains have today become the first travel operator in the world to sell tickets through Amazon Alexa, with customers now able to book Advance Single tickets using just their voice. The innovative collaboration will enable rail travellers to sort their tickers with one simple voice-based transaction via an Alexa-enabled Amazon device, including Amazon Echo, […]

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]

Traveloka and Y&R Indochina create a comic spin on Vietnamese Lunar New Year guilt trip

Traveloka and Y&R Indochina create a comic spin on Vietnamese Lunar New Year guilt trip

 Traveloka, one of Asia’s leading booking apps for flights and hotels, has proved that the festive guilt trip is something we can all relate to. Working in collaboration with Y&R Indochina, the travel giant launched its first campaign for Tết (Vietnamese Lunar New Year), playing on the well-known stereotype of parents guilt-tripping their children […]

British Airways expands its biometric boarding gate trials in the US

British Airways expands its biometric boarding gate trials in the US

British Airways is expanding its biometric boarding gate tests in the US. Last November, it began testing self-service boarding gates in Los Angeles Airport that don’t require customers to produce either their boarding pass or their passport. Instead, passengers only need to look into a camera, wait for their biometric data to be checked against […]

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