Alibaba has built a Tmall shop for the International Olympics Committee (IOC) as part of its 10-year agreement to digitise the games. The online store is the first online store of the IOC in China, allowing fans to buy official Olympics products developed for the store. According to Alibaba, this is a precursor to building a […]
Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]
Alibaba and Valentino have teamed up to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion. The online virtual store will mirror a physical Valentino pop-up store hosted in Beijing’s fashionable Sanlitun District. The experience aims to integrate the online and offline brand experience to create a unique […]
Alibaba has introduced a car vending machine on Tmall, its online marketplace application, which allows consumers in China to choose from 100 Ford cars for a test drive. The ‘Super Test-Drive Center’ is located in Guangzhou and consumers can sign up on the Tmall or Taobao app to pick up the selected car through an […]