Google wants to get back into China, and is laying the groundwork for a key part of the initiative: bringing its cloud business to the world’s second-largest economy. The internet giant is in talks with Tencent Holdings Ltd., Inspur Group and other Chinese companies to offer Google cloud services in the mainland, according to people […]
Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software. Headquartered in Silicon Valley, with offices in Europe and Asia, the Stellar Loyalty Consumer Relationship Cloud helps brands drive engagement frequency, maximise revenue, and build more meaningful and profitable customer relationships with their customers. Stellar’s customers include […]
Unity Technologies, creator of the real-time 3D development platform, announced a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetise their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access […]
Good news for frequent fliers and adventure seekers this summer as globally renowned software innovation company, Shout Digital has worked with Newcastle Airport to develop the new official mobile app – NCL Airport – to give passengers the best possible experience when using the North East’s largest airport. Shout Digital are internationally recognised for their […]
If one concept loomed over our recent TugLife IV conference like, say, a killer robot with a dark plan to steal your job, move into your house and leave all your clothes on the lawn, it was, of course, AI. Don’t fear artificial intelligence, said speaker Pete Trainor, founder of custom AI specialist Talktous.ai, for […]
Toyota will put on a technological show for the world when all eyes are on Tokyo for the 2020 Olympic Games. This will include the demonstration of a Level 4 self-driving car to highlight Toyota’s goal of providing personal transport for everyone, including those that are too old to drive or suffer from poor vision. Toyota says […]
Temple Spa doubled mobile revenue after upgrading its eCommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with eCommerce agency Gene to get a 67% increase in mobile conversion rate over the same period. Temple Spa, co-founded by industry experts Mark […]
AI-based ad automation platform Bidalgo has unveiled a new product called Creative AI which aims to bring the power of artificial intelligence to helping marketers design high-performance ad creative. An integrated part of Bidalgo’s self-serve ad automative platform, Creative AI uses image- and video-recognition technology to analyse every component of an advertiser’s creative, down to each […]
Criteo, the advertising platform for the open Internet, announced it has joined the Shopify Plus Technology Partner Program to deliver Criteo’s scalable solutions to high-growth, high-volume retailers and merchants. Merchants of all sizes are able to take advantage of Criteo’s expansive global reach to target users across all channels and devices, and quickly scale their […]
OpenX, a leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. The US-wide survey of consumers showcases the dilemma that many marketers face with digital advertising today; […]