MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

Image Credit: Shutterstock MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” that it scored a $6.5 million investment led by Edison Partners. “With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and […]

London Sightseeing Gets Smart With The New Mobile London Pass

London Sightseeing Gets Smart With The New Mobile London Pass

Visitors to London can now gain access to more than 60 attractions using just their smartphone with the new mobile version of the popular London Pass sightseeing card. Developed for iPhone and Android, the mobile London Pass downloads straight to the traveller’s smartphone, syncing with a dedicated app and bespoke operating software to function as […]

Mobvista Reports H1 2016 Results – Exceeding Revenue and Profit Expectations

Mobvista Reports H1 2016 Results – Exceeding Revenue and Profit Expectations

Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in […]

New app bridges the gap between nutrition and technology

New app bridges the gap between nutrition and technology

Spanish biotech company Monteloeder has signalled an exciting new era in nutrition with the launch of a trailblazing mobile digital solution that allows consumers to track the benefits of using its NutroxSun™ oral suncare formulation. Two years in development, the new app harnesses big data, clinical science and the very latest persuasive technology to deliver […]

Native Advertising Technology ADYOULIKE Launches New Brand Identity

Native Advertising Technology ADYOULIKE Launches New Brand Identity

Native advertising technology company ADYOULIKE, has announced a complete brand re-launch, including a new logo. The rebrand is the latest move by the company as it experiences hyper-growth globally. The new branding better aligns the company with its international expansion and global growth objectives for 2016. ADYOULIKE has pioneered native advertising in the European market […]

MoPub’s Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

MoPub’s Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

This quarter’s report marks the four year anniversary of MoPub‘s Mobile Programmatic Trends Report (find the first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub Marketplace, has changed dramatically in terms of players, technology standards, and even platforms. On MoPub Marketplace alone, monthly ad impressions […]

Coca-Cola Teams with Darlington Raceway for Mobile Fan Experience App

Coca-Cola Teams with Darlington Raceway for Mobile Fan Experience App

South Carolina’s Darlington Raceway has teamed up with Coca-Cola Bottling Co and mobile fan experience technology firm Experience to create an audience engagement app that offers NASCAR fans a chance to win VIP experiences and more. NASCAR enthusiasts can download the app ahead of this Labor Day weekend to be in with a chance of […]

Data-led tech company Ve Interactive acquires video advertising company Optomaton for €5.13M

Data-led tech company Ve Interactive acquires video advertising company Optomaton for €5.13M

Ve Interactive, the leading data-driven technology company specializing in conversion enhancing technology and digital advertising, has acquired video advertising company Optomaton  for the sum of €5.13M, in a deal comprised of cash and shares. Optomaton is a digital advertising technology and services company working across all aspects of programmatic media buying with a particular focus on […]

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