Apple puts music service on Amazon Echo in subscription push

Apple puts music service on Amazon Echo in subscription push

Apple and Amazon announced their second partnership in November: the iPhone maker’s music-streaming service is coming to Amazon’s Echo devices this month. The move gets Apple Music onto the most-popular voice-controlled speakers, giving it distribution beyond Apple’s own devices. Subscribers will be able to control Apple Music with Amazon’s Alexa digital assistant, the first time Apple has […]

Personal and targeted communication is driving ad growth, according to Zenith

Personal and targeted communication is driving ad growth, according to Zenith

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]

Three delivers Hong Kong’s ‘first’ 5G live outdoor broadcast

Three delivers Hong Kong’s ‘first’ 5G live outdoor broadcast

Three Hong Kong, the mobile network operator’s arm in the East Asian autonomous territory, has completed the ‘first’ live outdoor broadcast via a 5G network within Hong Kong. The CK Hutchison-owned company ran outdoor network trials in both the 3.5GHz and 28GHz spectrum bands, carrying out the live outdoor broadcast using the former. The 5G […]

Bidooh outlines strategy to deliver 2,000% increase in value of DOOH Token

Bidooh outlines strategy to deliver 2,000% increase in value of DOOH Token

Bidooh, a real-time, real-audience, digital billboard advertising platform, is pleased to announce its strategy to increase the global reach of the DOOH Token following the completion of the Group’s Initial Coin Offering (ICO). Bidooh’s ICO has received the support of major, global digital exchanges such as OKEx and HADAX, and its DOOH token has successfully […]

Claritas buys measurement company Barometics to boost target optimisation

Claritas buys measurement company Barometics to boost target optimisation

Claritas, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric, a media tracking and measurement company. Through this acquisition, Claritas is advancing its transformation by investing in new technologies that enable marketers to identify, deliver and optimise audiences with unmatched precision. Barometric’s proprietary identity graph technology […]

Sublime expands mobile high impact ad units, offers suite of mobile solutions to US clients

Sublime expands mobile high impact ad units, offers suite of mobile solutions to US clients

Sublime, a leading solution for high-impact, non-intrusive digital advertising, announced the expansion of its suite of mobile advertising solutions to better meet the needs of both advertisers and publishers. Building on an established base of scalable, non-intrusive advertising solutions, and with the addition of the new mobile ad units, Sublime now offers full-funnel marketing capabilities […]

Successful launch of SVPER’s prototype social networking app

Successful launch of SVPER’s prototype social networking app

SVPER, the social, instant video-only app for forming new real-life relationships in real time, announced the successful launch of its prototype SVPER app. SVPER is the first mobile application that rewards you for meeting new people in the real world. It replaces user profiles, pictures and text messages with instant video invitations designed to encourage […]

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live Moves’. […]

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