Criteo releases State of Ad Tech 2019 report

Criteo releases State of Ad Tech 2019 report

Criteo, the advertising platform for the open internet, released the “State of Ad Tech 2019” report which evaluates how today’s marketers can successfully convert audiences throughout each stage of the purchasing journey. Criteo surveyed 901 direct response marketers in partnership with Euromonitor International, including 100 in the U.S., to better understand the challenges of converting […]

ImmotionVR giving once in a lifetime opportunity to design your own VR character this Christmas

ImmotionVR giving once in a lifetime opportunity to design your own VR character this Christmas

One of the UK’s largest group of virtual reality experience centres, ImmotionVR, has announced a new competition where one very lucky winner will have a virtual elf creation join the animated cast of Elf Power Inc., the all new VR experience by the creative storytellers at ImmotionVR. Entrants are encouraged to get creative, design their […]

Starbucks creates unified virtual store in China via Alibaba technology

Starbucks creates unified virtual store in China via Alibaba technology

Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space.  Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]

Consumers think chatbots are “annoying and impersonal”, discovered Acquia research

Consumers think chatbots are “annoying and impersonal”, discovered Acquia research

Acquia, the open-source digital experience company, has found that 45 per cent of UK consumers find chatbots “annoying”, and would prefer it if websites removed them completely or found an alternative. In Acquia’s debut global report entitled Closing the CX Gap: Customer Experience Trends Report 2019, centred around the current customer service experience, it was discovered […]

Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption

Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption

The IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, global ad platforms, and major app publishers. Today, the OM SDK is at various stages of deployment across hundreds of thousands of apps, with a combined global reach of approximately 2 billion devices, on iOS, Android and […]

PubMatic unveils essential digital advertising trends you need to know for 2019

PubMatic unveils essential digital advertising trends you need to know for 2019

In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this is even more important, as the ecosystem evolves at an unprecedented pace. New formats are emerging, new trends are impacting the day-to-day of our businesses, and the exponential growth is expected to […]

JOANN Stores and Teemo partner to generate incremental store visits and revenue

JOANN Stores and Teemo partner to generate incremental store visits and revenue

Teemo released a case study with JOANN on the use of their location-based advertising solution to help JOANN stores drive incremental in-store visits and revenue. For 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has […]

AppNexus offers buyers fee-transparent supply-side platform

AppNexus offers buyers fee-transparent supply-side platform

AppNexus, a Xandr company and leader in advertising technology, announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]

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