Ideal Boilers has announced the latest update to its Touch Connect smart boiler thermostat, enabling it to automatically respond to its user’s location. Controlled remotely by the Ideal Touch app, householders using the new geolocation functionality can set a ‘home boundary’ and an ‘away boundary’ at chosen distances from their address. When their mobile device […]
Digital advertising spend in the UK is expected to grow to above £15bn this year with double digit growth predicted as the nation shifts away from traditional media forms, according to a report from Barclays Corporate Banking. The bank highlights out-of-home (OOH) advertising as one of the areas where an impact is likely to be […]
Hyundai has developed a smartphone-based digital key that can be used to unlock and start a car without a physical key or FOB. The feature will be built into new Hyundai and Kia vehicles starting later in 2019. The digital key app can be downloaded to a smartphone, and near-field communication (NFC) technology detects the […]
FOODBEAST, a digital media house known for breaking food news and creating visceral food experiences just debuted a social media-powered vending machine with legendary instant noodle company Nissin Foods USA. The machines found their homes within Del Amo Fashion Center (near Lids) in Los Angeles County starting March 1, and Las Vegas Premium Outlets South […]
AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys. The integration combines Persado’s platform for generating data-driven creative at scale, with Emarsys’ turnkey marketing solutions that support profitable revenue growth through data-driven acquisition. Joint Persado and Emarsys customers will now be able to generate, test and serve their marketing campaigns […]
The Australian Securities and Investments Commission (ASIC) has announced plans to use artificial intelligence technology to detect misleading online advertising. The corporate regulation body plans to invest $6m in a trial experiment in a bid to identify ways to automate the detection of misleading internet advertising, according to a report by The Australian Financial Review. ASIC […]
ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behaviour intelligence across the Learn, Act, Measure and Modify process to win […]
On February 28 at Amsterdam’s most famous museum, the Rijksmuseum, the voice of Rembrandt was unveiled. A group of experts, working together with ING Bank, has used voice technology, research and data to recreate the painting techniques, personality, language and voice of the Dutch master. The results are featured in ‘The Rembrandt Tutorials’, as narrated […]
Oracle Data Cloud announced that the Media Rating Council (MRC) has granted accreditation to Moat Analytics for its ability to detect and filter sophisticated invalid traffic (SIVT), like the ad fraud generated by bot networks, in mobile apps. To earn its MRC accreditation, Moat Analytics successfully completed an audit of its technologies, systems, and processes […]
S4M, a leading drive-to-store platform, announced the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimise media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift […]