Apple unveils Everyone Can Create curriculum and Schoolwork app

Apple unveils Everyone Can Create curriculum and Schoolwork app

Apple has announced two initiatives aimed at educators and students. The first is Everyone Can Create, a free curriculum that enables teachers to integrate drawing, music, filmmaking or photography into their existing lesson plans for any subject. It’s designed to take advantage of a new 9.7-inch iPad also announced buy Apple, with support for Apple […]

Adverty releases world’s first programmatic AR & VR native ad platform

Adverty releases world’s first programmatic AR & VR native ad platform

Adverty, the next generation advertising platform, has today announced the release of the world’s first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world’s largest SSPs (supply-side platform) and allows global agencies, brands and DSPs (demand-side platform) immediate access to a new type […]

Google expands mobile-first indexing after 1.5 years of testing

Google expands mobile-first indexing after 1.5 years of testing

Google has announced its “mobile-first” indexing of the web is now starting to roll out, after a year and a half of testing and experimentation. Back in 2016, Google first detailed its plan to change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of […]

Advertisers invest more in digital to drive brand growth, according to Zenith

Advertisers invest more in digital to drive brand growth, according to Zenith

Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]

FACT-Finder unveils revolutionary new approach to online grocery shopping using AI

FACT-Finder unveils revolutionary new approach to online grocery shopping using AI

While FACT-Finder already holds a number of technology patents in the field of ecommerce and machine learning, the company’s latest patent introduces not just a new technology, but a whole new approach to online shopping. By learning from each individual customer’s previous behaviour, and also from all other customers, FACT-Finder is able to predict which […]

Dunkin’ continues roll out of next-gen stores with California location

Dunkin’ continues roll out of next-gen stores with California location

Striving to please on-the-go customers and coffee junkies, Dunkin’ Donuts is unveiling a next-generation unit in Southern California that features a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices. “We’re making sure we stay relevant and ahead of consumer demand” for convenience, franchisee Parag Patel said during a tour […]

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]

As the number of remote workers in the US grows, so will the demand for 5G, observes GlobalData

As the number of remote workers in the US grows, so will the demand for 5G, observes GlobalData

Half of all workers in the US will work remotely by 2020 as cities become more congested and workers demand more flexible working conditions. To drive this remote working future, 5G mobile internet will be needed, observes GlobalData, a leading data and analytics company. As GlobalData Technology Analyst Glen Hunt comments, “5G commercialization is one […]