Blockchain platform JET8 is turning everyday social media users into paid micro-influencers

Blockchain platform JET8 is turning everyday social media users into paid micro-influencers

JET8 is a Singapore-based, global social media platform with technology that allows brands, agencies and influencers to engage and sell to social communities through user-generated mobile content. Using JET8’s social currency, JETS, users of JET8 apps are rewarded for their influence as they engage with the brands and communities they love. For every in-app like, […]

YOC launches Sticky Scroller, scrolling mobile ads for a greater experience

YOC launches Sticky Scroller, scrolling mobile ads for a greater experience

Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify has expanded its relationship with data and measurement firm Nielsen to help brands gain a better understanding of how their ads are performing on the music streaming platform. The extended collaboration will see Nielsen Brand Effect adopted across Spotify in the US, UK, Germany, Canada, Mexico, Spain, France, Netherlands, Japan, and Australia. This will […]

Digital Industry Experts Look Ahead To DMEXCO 2018

Digital Industry Experts Look Ahead To DMEXCO 2018

As the 2018 edition of DMEXCO kicks off in Cologne on September 12, we sat down with some of digital marketing and digital business experts, to see what they are most looking forward to from this year’s conference: Carolin Schreiber, Strategic Solutions Manager, Shutterstock DMEXCO is the most anticipated event for me and my colleagues at Shutterstock […]

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]

Branch acquires TUNE’s attribution analytics in landmark mobile marketing acquisition

Branch acquires TUNE’s attribution analytics in landmark mobile marketing acquisition

Branch, on of the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team. The acquisition will combine Branch’s cross-platform deep linking and measurement with TUNE’s mobile attribution expertise to form the industry’s leading marketing and measurement platform. “This is an exciting outcome for the team at TUNE. I […]

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]

BMW in-car voice assistant to launch in 2019

BMW in-car voice assistant to launch in 2019

 Automotive manufacturer BMW has announced that it will launch an in-car voice-controlled intelligent assistant next year. Called the BMW Intelligent Personal Assistant, the platform has been described as “the start of a new era” by BMW Group, with drivers increasingly able to operate their car and access its functions and information purely by speaking. The platform […]

AdColony launches interactive video ads platform in the Middle East

AdColony launches interactive video ads platform in the Middle East

Mobile advertising platform, AdColony, has partnered with Unilever to run interactive mobile video campaigns for the first time in the Middle East. For the first time in digital advertising, the company claims, Aurora gives brands the chance to measure the attention of the users. Since users are engaging with the video while the video is […]