Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]

UM, Byte, Spotify and Years & Years launch new Snapchat Lens

UM, Byte, Spotify and Years & Years launch new Snapchat Lens

To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]

Alibaba’s new AI tool can produce thousands of ads a second but it says it won’t replace humans

Alibaba’s new AI tool can produce thousands of ads a second but it says it won’t replace humans

Chinese eCommerce giant Alibaba launched an artificial intelligence (AI) tool that can write 20,000 lines of advertising copy per second. Businesses advertising on Alibaba’s Tmall, Taobao, Mei.com and 1688.com eCommerce sites can insert a link on one of their product pages and click a “produce smart copy” button to see different advertising ideas. But even though the […]

VisualCamp unveils mobile eye-tracking technology at MWC Shanghai 2018

VisualCamp unveils mobile eye-tracking technology at MWC Shanghai 2018

K-ICT Born2Global Centre, which supports promising technology companies in their efforts to enter overseas markets, announced that member company VisualCamp unveiled their self-developed mobile eye-tracking technology to great fanfare at Mobile World Congress Shanghai 2018 (MWCS18), which took place between June 27 and 29. The mobile eye-tracking technology that VisualCamp unveiled at MWCS18 was designed to enable the approximately three billionsmartphone users from […]

Organisations struggle to make progress with their digital transformation investments

Organisations struggle to make progress with their digital transformation investments

New research from Capgemini’s Digital Transformation Institute highlights that the minority of businesses feel they have the digital (39%) and leadership (35%) capabilities needed to make their digital transformation journey a success. The report, “Understanding Digital Mastery Today: Why companies are struggling with their digital transformations” reveals that while companies are making progress on evolving […]