More than two-thirds of marketers claim creative quality is being harmed by digital advertising growth

More than two-thirds of marketers claim creative quality is being harmed by digital advertising growth

Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced research that reveals challenges marketers face as they try to balance technology innovation with creativity. The study, which surveyed more than 500 business decision making brand-marketers across Europe and the US, found that over two thirds (67%) believe digital growth in advertising […]

Nepal’s First Robot Waiter is Ready for Orders

Nepal’s First Robot Waiter is Ready for Orders

“Please enjoy your meal,” says Nepal’s first robot waiter, Ginger, as she delivers a plate of steaming dumplings to a table of hungry customers. The poor Himalayan nation is better known for its soaring mountain peaks than technological prowess, but a group of self-taught young innovators are seeking to change that. Local startup Paaila Technology […]

Myer delivers some Christmas magic with launch of Naughty or Nice Baubles

Myer delivers some Christmas magic with launch of Naughty or Nice Baubles

 Iconic Australian retailer, Myer, has announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centrepiece of this year’s Myer Christmas campaign. A Naughty or Nice bauble is no ordinary Christmas decoration, instead it lets you and your family know […]

Brandwatch introduces Iris, an AI-powered analyst

Brandwatch introduces Iris, an AI-powered analyst

 Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]

eHarmony offers personalised dating advice via newly launched ‘Love Line’

eHarmony offers personalised dating advice via newly launched ‘Love Line’

While chatbots might be the latest innovation for some online dating platforms, eHarmony has decided to do things a little differently. In fact, singles can now enjoy personalised consultations with ‘real’ experts, as eHarmony launches its Premium service in the UK. This marks a strategic move by the platform to build stronger bridges between sophisticated […]

Spotify for Apple Watch helps you keep time with the music

Spotify for Apple Watch helps you keep time with the music

We are constantly on the go—whether bouncing between the gym, work, school, errands, or just chilling—and Spotify’s smartwatches are the tool to help keep us up to speed. Spotify is introducing a new app for the Apple Watch, giving you the ability to seamlessly access and control your favourite music and podcasts without missing a […]

Imagination works with the University of Cambridge, Lume brings scientific data to life

Imagination works with the University of Cambridge, Lume brings scientific data to life

 Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]

Oath’s Advertising Suite Adds Programatic Audio

Oath’s Advertising Suite Adds Programatic Audio

Oath has made programmatic audio ads available globally through its Oath Ad Platforms suite of marketing and advertising solutions. Oath Ad Platforms launched in September, combining the assets of BrightRoll, One by AOL, and Yahoo Gemini into a single set of solutions. The addition of programmatic audio ads enables advertisers to reach podcast and streaming […]

Google launches smart campaigns in Google Ads to simplify ad buying for SMBs across Asia Pacific

Google launches smart campaigns in Google Ads to simplify ad buying for SMBs across Asia Pacific

Google has today rolled out its ‘Smart campaigns’, designed for small-to-medium businesses (SMB) looking to get started with online advertising, across the Asia Pacific. According to the tech giant, the ‘Smart campaigns’ will save SMB’s time when they set up a campaign and drives results like calls, actions on their website and visits to their […]

iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart and Mondadori MediaConnect is launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology on industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost the industry […]

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