GeoEdge Releases Solution for In-App Blocking of Inappropriate Mobile Ads

GeoEdge Releases Solution for In-App Blocking of Inappropriate Mobile Ads

GeoEdge brings mobile security and quality up to speed. Using the same proprietary, patent-pending technology that powers GeoEdge’s widely adopted solutions for the broader web, it detects security issues, inappropriate and offensive ad creative, and user experience issues at the pre-impression level delivered by any of the major mediator SDKs. The tool blocks the bad ad […]

Deloitte predicts UK technology, media and telecoms sector trends for 2019

Deloitte predicts UK technology, media and telecoms sector trends for 2019

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]

Kiip Integrates with the Purchase Decision Network, Giving CPG Brands Exclusive Access to Shopping List Data

Kiip Integrates with the Purchase Decision Network, Giving CPG Brands Exclusive Access to Shopping List Data

Kiip, a leading mobile marketing and app monetization platform, has partnered with the Purchase Decision Network (PDN), the only ad platform purpose-built for CPG brands, to give CPG advertisers enhanced data for targeting everyday shoppers across mobile devices. The integration makes Kiip the first ad network partner with access to PDN’s exclusive shopping list data, which includes […]

Premium non-skippable video can offer brands stronger messaging opportunities, says GroupM & Kantar

Premium non-skippable video can offer brands stronger messaging opportunities, says GroupM & Kantar

Digital video is a strong driver of brand awareness but must be tailored to its environment for greater effectiveness. This is according to a new GroupM study with Kantar, which evaluated the performance of the brand impact of in-context exposure to video ads across catch-up TV, in-stream short form, in-feed video, and UGC video environments for a popular haircare […]

Adroll adds to eCommerce integrations with BigCommerce and Yotpo partnerships

Adroll adds to eCommerce integrations with BigCommerce and Yotpo partnerships

Merchants seek better tools to attract and convert shoppers online. In light of general shopping trends, 2.14 billion shoppers are expected to make the move to online by 2021. AdRoll announced integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll’s suite of online marketing tools without needing to be a digital marketing expert. AdRoll supports more than 37,000 […]

AdSecure launches new Native ad protection feature

AdSecure launches new Native ad protection feature

AdSecure, the ad verification tool used by ad networks, ad operations teams and publishers, announced the addition of Native ad protection to its digital weapons arsenal in order to combat digital threats and malware and safeguard end users when exposed to online advertising. Native ads pose an interesting challenge when it comes to protecting the […]

Amazon is rumoured to be developing a video game streaming service

Amazon is rumoured to be developing a video game streaming service

Amazon is developing a Prime Video-like streaming service for video games via a monthly subscription, The Information reports. The company is planning on using its already established cloud computing service to enable subscribers access to unlimited AAA games on their mobile devices. Although there has been no official announcement regarding the service, sources say Amazon video […]

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