Cliqz launches MyOffrz, a GDPR-compliant digital advertising platform

Cliqz launches MyOffrz, a GDPR-compliant digital advertising platform

Cliqz, a joint venture between Hubert Burda Media and Mozilla, has launched MyOffrz, a GDPR-compliant digital advertising platform, which it said it will use to monetise its free offerings, including the search engine, browser and anti-tracking technologies of the Cliqz and Ghostery brands. The ad platform will be run by its fully-owned subsidiary Cliqz MyOffrz. […]

SVPER launches ICO pre-sale to advance its blockchain-based social, instant video-only app

SVPER launches ICO pre-sale to advance its blockchain-based social, instant video-only app

 SVPER Ltd, the social, instant video-only app for forming new real-life relationships in real time, announces the launch of an Initial Coin Offering (ICO) pre-sale of its cryptocurrency, SVPER Token. The SVPER video-only mobile app aims to disrupt the dating and social networking apps industry by encouraging users to meet new people safely in […]

AI to create more jobs than it destroys PwC analysis finds

AI to create more jobs than it destroys PwC analysis finds

Contrary to popular belief, Artificial Intelligence (AI) and related technologies are projected to create as many jobs as they displace in the UK over the next 20 years, according to new analysis by PwC. In absolute terms, around 7m existing jobs could be displaced, but around 7.2 million could be created, giving the UK a small […]

Google takes AI-powered job search service to UK

Google takes AI-powered job search service to UK

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they’re looking for a new role. A number of large job listing sites have signed up as partners for the launch, including Reed, Haymarket, CV-Library, and Gumtree, and roles advertised on these sites will […]

RoosterMoney unveils pocket money skill for Amazon Alexa

RoosterMoney unveils pocket money skill for Amazon Alexa

With skills aimed at children and families proving to be one of the fastest growing categories for Amazon’s Alexa digital assistant, mobile ‘pocket money’ tracking app RoosterMoney has announced the launch of the first-ever pocket money skill for the voice assistant. The RoosterMoney skill enables users to track their saving and spending, as well as keeping them […]

Harry Potter: Hogwarts Mystery Launches First Multiplayer Event: Duelling Club

Harry Potter: Hogwarts Mystery Launches First Multiplayer Event: Duelling Club

Who: Jam City, a Los Angeles based mobile games studio, in partnership with Warner Bros. Interactive Entertainment’s Portkey Games, a label dedicated to creating new Wizarding World mobile and video game experiences that place the player at the center of their own adventure, inspired by J.K. Rowling’s original stories. What: Wands at the ready! Players […]

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social […]

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]

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