AliveNow creates Singapore Tourism’s Facebook AR experience that teleports you to city’s top party spots

AliveNow creates Singapore Tourism’s Facebook AR experience that teleports you to city’s top party spots

As a travel destination Singapore is constantly evolving and reimagining itself, always bringing visitors new experiences. With the Passion Made Possible campaign, the Singapore Tourism board partnered with TBWA and creative-tech company AliveNow to launch an incredible Facebook Augmented Reality Camera Filter. The Visit Singapore Facebook Filter does more than let people know about trendy […]

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]