New research out reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable. The new study, called VODyssey, which was conducted by research consultancy Differentology, surveyed over 2,000 UK consumers to explore consumer sentiment on SVoD services. Over […]
Investment in over-the-top (OTT), the delivery of premium video content over the internet, is continuing to rise rapidly around the globe with spend set to reach $129.3bn within the next five years. According to Warc’s latest report, $46.6bn – or 36 per cent – of OTT investment will be spent by advertisers on ad-funded video-on-demand […]
Households in developed countries are set to have at least three separate TV and video subscriptions by 2023, as teenagers increasingly become account holders alongside the adults they live with, according to Deloitte. On average, UK children receive £11.20 in pocket money each week, while pay TV subscriptions tend to start at around £5 per […]