Sound business for Costcutter – selects TabMo to add audio to mobile advertising campaigns

Sound business for Costcutter – selects TabMo to add audio to mobile advertising campaigns

Costcutter Supermarkets Group (CSG) has notched up another first in the UK convenience sector by using audio messaging to drive store visits.   Joining forces with mobile adtech firm, TabMo, CSG has responded to the increasing use of voice-enabled devices and music streaming apps, by adding sound to its extensive programme of mobile advertising for retailers.  […]

Amazon opens a supermarket with no checkouts

Amazon opens a supermarket with no checkouts

 Amazon is finally opening its checkout-free brick-and-mortar convenience store to the public, nearly a year after it originally planned to open its doors. Amazon Go is an 1,800 square foot automated store based at Amazon Seattle headquarters. The store relies on sensors and cameras to detect what items shoppers have taken from the shelves, […]

Huggies launches mobile sweepstakes with Meijer supermarket chain

Huggies launches mobile sweepstakes with Meijer supermarket chain

Kimberly-Clark, the company behind Kleenex tissues and GoodNites disposable underwear, has launched a text-based mobile campaign to promote its Huggies nappy/diaper brand in Meijer stores. The campaign, powered by digital marketing solutions provider HelloWorld, offers consumers a chance to win instant prizes – which includes a trip to Orlando, Florida – through the ‘Magical Vacation […]