The Adidas brand is pictured in 6.5m images shared on Twitter and Instagram each month, more than any other brand, according to Brandwatch. The analytics company’s Image Insights Product uses image recognition to scan for logos shared in social media pictures. In April it found that Adidas by far featured in the most shared images, […]
RhythmOne, a global advertising technology company, today released its fifth annual Influencer Marketing Benchmarks Report. This industry-leading report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 74 campaigns that ran and were completed between January and December 2017 as part of RhythmOne’s data-driven Influencer Marketing solution, RhythmInfluence. […]
Overall consumption of media plateaued in the UK, according to eMarketer‘s latest forecast. eMarketer expects UK adults to spend an average of 9 hours, 23 minutes each day watching, streaming, reading and listening to media this year. The most notable aspect of this figure is that it represents the first year of flat growth since […]
For the second year in a row, marketing agency Stone Temple Consulting has confirmed that Google Assistant is the smartest and the most efficient virtual assistants on the market. In an attempt to figure out which smart speaker is the most intelligent, Stone Temple asked the Assistant, Amazon’s Alexa, Apple’s Siri and Microsoft’s Cortana approximately […]
The vast majority of 18-34-year-olds in the United States and China are moving away from cash, according to a new report from The Innovation Group at J. Walter Thompson Intelligence. The Future of Money report sheds light on the disruptive global changes ahead in payments, currency and banking. Advances in these fields led by Chinese […]
Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released by influencer marketing platform Activate. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% of influencers and 86% of marketers […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]
Two thirds (62%) of B2B marketers polled by LinkedIn believe that video should be the primary platform of any creators. 202 B2B digital marketers were polled in the UK and Ireland between February and March 2018 by Microsoft’s professional social network. 62% saw video as the most important content format. This was followed by email, […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]