SpotX, the global video advertising and monetisation platform, released a new white paper exploring the evolution of TV and digital video. Based on intelligence from select industry reports, the white paper entitled, “Global TV and Video: Five Trends Contributing To The Continued Rise of Digital” concludes that traditional methods of TV viewing remain popular due […]
Over two-fifths (43%) of Brits now own at least one smart product in their home, with security systems most appealing, according to a new survey looking into attitudes towards IoT technology in 2018. Burdened by stress and a lack of time, Brits now more than ever crave convenience and speed in various aspects of their […]
Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits. Almost half of all adults in questioned (46%) in a survey used on-demand pay streaming services such as Now TV, Netflix, or Amazon Prime Video, up from just 29% two years ago. The details were revealed in a […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
The daily demand for something new on social media is leading to repetitive content and declines in the quality of posts when it comes to influencer marketing. According to a Bazaarvoice survey of 4,000 consumers across Europe, 47 per cent of people are tired of the repetitive nature of influencer content, while 23 per cent question a […]
Almost a third of the UK working population – 10.4 million people – could be using smartphones to be more productive at work, according to new research from Deloitte, Mobile Readiness for Work, which is based on survey responses from 3,369 UK workers. Going mobile: narrowing the productivity gap The study found that of the […]
Young people are bombarded with impulses from all directions, all the time, making it really hard to focus when they study. This was something Gothenburg Symphony – the National Orchestra of Sweden – wanted to change, so they created Octomonk, a fun and playful app that helps children to study better with classical music […]
78 per cent of people in the UK now own smartphones, as the number of mobile calls they make falls for the first time with people turning to platforms like WhatsApp and Messenger more than ever. Despite mobile usage continuing to increase, the always-on nature of Brits means they are turning away from making calls […]
The ‘race to 5G’ has moved beyond the telecoms industry and become a priority for governments around the world, but it remains unclear whether the end result will ultimately be worth the effort, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘5G – Thematic Research’, states that the hype around 5G has […]
Ecommerce is continuing to charge the high street as over half of UK consumers (51%) admit they now prefer to shop online than in-store. The research by eCommerce search and navigation specialists EmpathyBroker found that 55% also said that they are shopping more online this year compared to 2017. Key findings: 55% of UK consumers are […]