Over a billion smartphones to have facial recognition in 2020, according to Counterpoint

Over a billion smartphones to have facial recognition in 2020, according to Counterpoint

More than 1 billion smartphones will be shipped with facial recognition technology in 2020, after the same figure of smartphones are shipped this year with fingerprint sensors. According to research from Counterpoint, we can expect to see mobile devices to combine biometric sensors for the face, iris, voice, and fingerprints, as opposed to competing with […]

YouTube’s UK viewership stagnates as platform nears saturation point, according to eMarketer

YouTube’s UK viewership stagnates as platform nears saturation point, according to eMarketer

More than 90% of digital video viewers in the UK regularly visit YouTube and its viewership is nearing saturation point, according to a report from eMarketer. YouTube’s prevalence across the Google platform and its easy integration across other content platforms has helped contribute to its rise. This year, 40.4 million people, or six out of […]

Digital users in India flock to regional content, according to Times Internet

Digital users in India flock to regional content, according to Times Internet

Times Internet has released a study titled ‘The Changing Lingual Face of Digital India’, highlighting the rapid shift of digital users towards regional content consumption. With this study, Times Internet has successfully validated the rising trend of online content consumption across the eight most widely consumed regional languages in the country. To map the magnitude […]

Female customers 60% more likely to view mobile content before they buy a car

Female customers 60% more likely to view mobile content before they buy a car

The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according to research by CitNOW. Analysis of 2,000 consumers found that women were over 60% more likely than men to watch video content on their mobile phones. And, while research suggests that nearly half (43%) […]

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. Voice is swiftly […]

Baidu, Alibaba and Tencent set to dominate programmatic ad spend in China

Baidu, Alibaba and Tencent set to dominate programmatic ad spend in China

Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic […]