Online searches by travellers indicate the need for more mobile marketing, according to Sojern

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]

TV is an untapped media channel for mobile brands, according to TSW

TV is an untapped media channel for mobile brands, according to TSW

The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]

Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]

New Liftoff data shows Europeans 500 per cent less likely to use finance apps

New Liftoff data shows Europeans 500 per cent less likely to use finance apps

A new study by app marketing firm Liftoff has revealed some surprising insights into consumer behaviours around mobile finance, most notably the fact that EMEA consumers are around 500 per cent less likely to activate a mobile finance app than their counterparts in APAC and the US. Liftoff’s figures, based on almost 8.7bn ad impressions, show that […]

Display ads continues to be largest driver of digital publisher revenue, according to AOP and Deloitte

Display ads continues to be largest driver of digital publisher revenue, according to AOP and Deloitte

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research. Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth […]

More than 80% of digital display ads in the US to be bought programmatically in 2018, according to eMarketer

More than 80% of digital display ads in the US to be bought programmatically in 2018, according to eMarketer

Over $46 billion will go to programmatic advertising in the US in 2018, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018. “Significant momentum behind programmatic ad buying now focuses on its rich audience targeting […]

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