Voice AI company Voysis launches independent commerce platform for retailers and brands

Voice AI company Voysis launches independent commerce platform for retailers and brands

At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]

Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the world of media […]

More shoppers welcome Amazon and Google voice-activated devices into their homes, according to CIRP

More shoppers welcome Amazon and Google voice-activated devices into their homes, according to CIRP

As retailers add voice-activated ordering technology, data shows that shoppers are increasingly bringing voice-enabled devices into their homes. 27 million of the devices—either an Alexa-enabled Amazon Echo, Dot or Tap device, or a Google Home voice-activated device—are in U.S. consumers’ homes as of Sept. 30, up 25.9% from 20 million devices at the end of June, according to just-released […]

Amazon Tops the Digital Advertiser Charts on Desktop and Mobile During October in India

Amazon Tops the Digital Advertiser Charts on Desktop and Mobile During October in India

Summing up the Diwali season, Adby Ventures released a report about 10,000 Active advertisers across the country advertising in the festive month ending mid-October. The report compared advertising across different platforms (desktop, mobile, videos) and mapped the increased activity of different industries in the festival season. It also released a comparison of the digital advertising […]

23% of millennials in the UK would find chatbots helpful while buying holidays

23% of millennials in the UK would find chatbots helpful while buying holidays

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research by Teads, the inventor of outstream video and the a leading video advertising marketplace in the world. Key findings: The research reveals the impact of video ads in […]

Persistence Market Research: Mobile Advertising Market to be Worth More than $120 Billion by End 2022

Persistence Market Research: Mobile Advertising Market to be Worth More than $120 Billion by End 2022

Global giants such as Facebook, Snap and Google have placed a large portion of their bets on mobile advertising, pointing to a bright future indeed for this market, according to Persistence Market Research. Mobile advertising — which includes search, social, programmatic, and video ads — is important in both developed and emerging economies, especially so […]

41% of marketers ‘intimidated by mobile programmatic’, according to iotec

41% of marketers ‘intimidated by mobile programmatic’, according to iotec

Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research. The study, from transparent media buying platform, iotec, addresses some of the rising concerns within mobile programmatic advertising through their latest […]

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