SpotX partners with Switch Media to produce digital product offering AdEase

SpotX partners with Switch Media to produce digital product offering AdEase

Online video advertising platform SpotX has partnered with Switch Media, a cloud based streaming company, to produce AdEase, a multi-screen digital product offering. The partnership allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, improving the user experience and increasing engagement by providing one continuous video stream without any buffering during […]

Twitter unveils new APAC sports streaming deals

Twitter unveils new APAC sports streaming deals

Social media giant Twitter has announced nine new premium video sports content partnerships to enhance its offering in the Asia-Pacific region. Twitter has signed agreements with golf’s Asian Tour, pay-TV broadcaster Astro Malaysia, online soccer platform BallBall, global sports network Eleven Sports, cable network Fox Sports Asia, the International Table Tennis Federation (ITTF), Indonesian broadcaster […]

PlayGiga sees cloud gaming services as the next big opportunity for telcos and media companies

PlayGiga sees cloud gaming services as the next big opportunity for telcos and media companies

After successful launches with TIM in Italy, and in Latin America with Turner’s Digital Ventures & Innovation group, PlayGiga has announced that it is accelerating its roll-out plans for further launches in Europe, the U.S. and Asia by the end of 2018. Unlike existing B2C streaming games platforms, PlayGiga is targeting telcos, Internet Service Providers […]

India-based music streaming service Gaana raises $115M led by Tencent

India-based music streaming service Gaana raises $115M led by Tencent

Chinese technology giant Tencent is leading a $115-million, or Rs 740-crore, financing in music streaming service Gaana. Times Internet, Gaana’s parent, will also make further investments in the service, a company statement issued on Tuesday said. Times Internet is a part of the Times Group which publishes The Times of India. The maiden external financing […]

Amazon Prime Music service is now available in India

Amazon Prime Music service is now available in India

Amazon has launched its Prime Music service in India, giving its Indian Prime members access to 10s of millions of songs across international and Indian music labels in over 10 languages including English, Hindi, Tami, Punjabi, Bengali, and more. The eCommerce giant introduced its Prime service to India about 18 months ago – though it […]

Deezer and Singtel ink deal to provide data-free music streaming in Singapore

Deezer and Singtel ink deal to provide data-free music streaming in Singapore

Music streaming platform Deezer has expanded its service in Singapore through a partnership with Singtel Music, the Singaporean telecom company’s music offering, to provide subscribers with unlimited music without data charges. Singtel post-paid customers will gain data-free access to Deezer’s 53m songs and over 40,000 pieces of audio content, along with its ‘Flow’ feature. “Singtel […]

Pandora takes aim at Spotify and iHeartRadio with programmatic audio ads

Pandora takes aim at Spotify and iHeartRadio with programmatic audio ads

Pandora said that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz. Pandora is the last of the three major digital music streaming platforms to offer audio ads through automation, but the company says it brings a significantly larger audience to the table. The […]

More than three-quarters of digital video viewing is on mobile phones, reports eMarketer

More than three-quarters of digital video viewing is on mobile phones, reports eMarketer

In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketer’s first-ever global digital video forecast report. Since mobile phones are the entry point for internet access in many markets, it is also the primary device for viewing video. eMarketer expects more than three-quarters (78.4%) of digital video […]