Tourism New Zealand uses WeChat to drive China’s high-spending travellers to middle earth

Tourism New Zealand uses WeChat to drive China’s high-spending travellers to middle earth

For a small island nation, tucked away in the South Pacific, New Zealand has an interesting challenge: to attract tourists to its picturesque shores, but not too many. With limited space and beds, Tourism New Zealand, the country’s marketing body, must balance the country’s booming tourism industry with practical sustainability. In China, this translates to […]

Segmentation and multi-channel marketing tactics on the rise due to GDPR

Segmentation and multi-channel marketing tactics on the rise due to GDPR

Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of the GDPR, according to new research from TransUnion (formerly Callcredit). Two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able […]

Debenhams drives ‘digital first’ strategy for beauty

Debenhams drives ‘digital first’ strategy for beauty

Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market.  The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]

Rise of Live Streaming & Marketing Trends Explained in New Infographic by Koeppel Direct

Rise of Live Streaming & Marketing Trends Explained in New Infographic by Koeppel Direct

Live streaming has become the hottest new marketing trend among advertisers, used as a strategy to encourage real-time engagement with consumers. In the latest infographic from direct response agency Koeppel Direct, the statistics reveal how people are now viewing content and why there’s been such a significant shift to live streaming among industries. The infographic, […]

Indonesian telco 3’s digital strategy gets a leg up from Postr

Indonesian telco 3’s digital strategy gets a leg up from Postr

Indonesian telcos are undergoing a digital renaissance it seems, with Hutchison 3 Indonesia joining Telkomsel in moving further with their digital strategy. For H3I this resulted in getting Postr, an adtech company that utilises a smartphone’s lock screen as an advertising display. Users who have ads on their lock screen will then be able to […]

Snapchat is not a youth engagement strategy

Snapchat is not a youth engagement strategy

A lot has been said about mobile campaigns in the past 2 years, we know that marketers today need to create emotional connections with their customers to drive engagement across multiple touch-points. Using Snapchat is not really doing a mobile campaign and does not constitute a teen engagement strategy. With the popularity of Snapchat, it’s […]