AdsWizz and Big Mobile successfully track increase in store visits driven by audio ads

AdsWizz and Big Mobile successfully track increase in store visits driven by audio ads

Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio ad campaigns. In its first campaign with a major Australian brand, the technology measured more than a 90% lift in footfall traffic to their retail […]

Dunkin’ continues roll out of next-gen stores with California location

Dunkin’ continues roll out of next-gen stores with California location

Striving to please on-the-go customers and coffee junkies, Dunkin’ Donuts is unveiling a next-generation unit in Southern California that features a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices. “We’re making sure we stay relevant and ahead of consumer demand” for convenience, franchisee Parag Patel said during a tour […]