Mobile budgets widely tipped by marketers to grow despite privacy concerns

Mobile budgets widely tipped by marketers to grow despite privacy concerns

Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association. In the recent┬áState of the Industry: Mobile Marketing in EMEA┬áreport, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed […]