Starbucks partners with WeChat to launch social gifting feature for customers

Starbucks partners with WeChat to launch social gifting feature for customers

Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers. The feature “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial. The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers […]

Starbucks adds shot of mobile to personality quizzes

Starbucks adds shot of mobile to personality quizzes

Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]

Pret A Manger Hints At Imminent Android Pay Launch in UK

Pret A Manger Hints At Imminent Android Pay Launch in UK

Google’s launch of its Android Pay platform in the UK may be extremely imminent, according to tags seen on payment terminals at fast food chain Pret A Manger, which suggested that the brand was now accepting Android Pay. According to The Telegraph, multiple Pret A Manger branches in London have added tags to credit card […]