Netflix beats Tinder to be top earning non-game mobile app of 2017

Netflix beats Tinder to be top earning non-game mobile app of 2017

Netflix was the world’s top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second. Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016. Netflix was also […]

Emirates wants to help Australians find their True North with the help of Spotify

Emirates wants to help Australians find their True North with the help of Spotify

Emirates has collaborated with Spotify to help Australians discover their ideal travel destination and find their ‘True North’ as part of a new campaign. The campaign is an interactive and personalised experience that connects users with destinations across the globe that are aligned with their listening history and musical preferences on Spotify, using a custom […]

Biondo Creative Helps Advertisers Reach Mobile Audiences with Spotify Advertising

Biondo Creative Helps Advertisers Reach Mobile Audiences with Spotify Advertising

Biondo Creative is offering a new service which allows businesses to advertise on Spotify. This new digital advertising service gives local business owners a chance to target Spotify’s more than 140 million active users by playlist, genre, gender, age, country, region, state or DMA at an affordable price. More consumers are using mobile devices and according […]

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Global consultancy Prophet  today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Googlemaintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp. The top ten most relevant brands are: […]

Adobe looks to harness Spotify’s cross-channel reach

Adobe looks to harness Spotify’s cross-channel reach

Adobe Advertising Cloud has added music streaming service Spotify as a premium inventory source for digital audio, display and video advertising formats. The addition of Spotify comes after a successful closed beta with over 50 advertisers, including Dr Pepper Snapple Group, which saw more than 70 campaigns executed through the Advertising Cloud’s DSP. In making […]

McDonald’s Sweden Gamifies its Music Playlists with Cloud-Powered Soundtrack Your Brand Quiz

McDonald’s Sweden Gamifies its Music Playlists with Cloud-Powered Soundtrack Your Brand Quiz

McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]

Wunderman Buenos Aires create an alarm that helps endangered native forests

Wunderman Buenos Aires create an alarm that helps endangered native forests

On March 21, during the International Day of Forests, Fundación Banco de Bosques together with Wunderman Buenos Aires will be launching ECO ALARM, a free mobile app. ECO ALARM is an alarm clock with which you will be helping endangered native forest without investing a single cent, or leaving your bed. Wunderman created an album […]

Spotify and Waze partner for easy music listening and navigating

Spotify and Waze partner for easy music listening and navigating

Music streaming platform Spotify has integrated with traffic and navigation app Waze, and vice versa, to make it easier to control music and follow routes at the same time. The integration will enable users to navigate to a destination within the Spotify app, or control their playlists from Waze app while following directions. In addition, […]

Mobile Music Streaming is a $220m Ad Opportunity

Mobile Music Streaming is a $220m Ad Opportunity

A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]

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