Sky Sports has teamed up with GameOn, a mobile engagement platform for sports fans, to create a chatbot to accompany its popular Soccer Saturday broadcast. The ‘Jeff Bot’, named after the legendary long time host of the Sky’s Gillette Soccer Saturday show Jeff Stelling, is available through Messenger, Slack, Skype and Telegram. It features real-time […]
Chinese mobile phone manufacturers, TECNO Mobile, together with one of the biggest sporting clubs in the English Premier League, Manchester City, announced the launch of their new global multi-year partnership, which took place at the Manchester City Football Academy. TECNO Mobile will work with the Club to grow their strategic marketing and advertising campaigns across […]
Rather than use its mobile app to sell football boots to as many people as possible, Adidas is only letting those with a special code make purchases, much like the early Uber model where growth comes from consumer referrals. Going beyond the idea of “influencers” being a single and distinct group of people sits at […]
With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]
Nike launched its anticipated new Nike+ app, which gives athletes personal access to Nike’s signature services, including its most-coveted products, expert guidance and live events, all in one easy-to-access place, as only Nike can do. Nike also announced that it will open its first digital studio in NYC, focused on accelerating the company’s digital connection […]
In collaboration with global digital production company MediaMonks, Google Zoo presents O Brasil Inteiro Joga / Brazil Plays. The platform has been in development over the course of the past year and provides video, gaming and geographic content to Olympic fans leading up to the Games and on the ground in Rio. In a truly […]
Arsenal has become the first Premier League club to launch an app aimed specifically at young supporters as it looks to boost engagement and loyalty and give kids another reason to support the club. The app is part of a growing focus at the club on its so-called ‘Junior Gunners’ – those aged between 0 and […]
The 2016 Summer Olympic Games, taking place August 5 to August 21, are almost upon us. Like most tech companies and just as in past years, Google is adding features that help viewers find content and information related to the events. This year, Google Search, YouTube, Google Maps, and Google Trends are all getting some […]
Nissan’s Virtual Face Paint App ‘Nissan Olympics Die Hard Fan‘ has gone Global, allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the Olympics this summer. The app has 2,000 designs that fans can use to paint their face via their […]
The Samsung Blind Cap, a swim cap that vibrates when swimmers get close to the wall to let them know that they need to turn, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. Ever since blind swimming became a Paralympic sport over 50 years ago, coaches have been […]