Wimbledon finds success with ‘visual radio’ content

Wimbledon finds success with ‘visual radio’ content

The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio coverage to social media, registering over 750,00 views and generating direct engagement with just under 60,000 fans. The Wimbledon Radio Channel, the organisation’s live radio broadcast of […]

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]

Länsförsäkringar turn hate into love with new autocorrecting app The Nasty Filter

Länsförsäkringar turn hate into love with new autocorrecting app The Nasty Filter

After the World Cup game between Sweden and Germany on June 23, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of race hate on social media. To make a clear statement against this abusive behaviour, the Swedish insurance agency Länsförsäkringar decided to launch a Nasty Filter app – a service that turns […]

Digital agency Reech helping Wolves stars of the future

Digital agency Reech helping Wolves stars of the future

Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]

FIFA teams up with Snapchat for more ways to enjoy the World Cup

FIFA teams up with Snapchat for more ways to enjoy the World Cup

As the World Cup continues to roll on, FIFA has joined forces with Snapchat to provide fans with more ways of showing their excitement during the tournament. Through the partnership, Snapchatters around the world can decorate both their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality (AR) lenses, filters, and […]

Geoblink mark launch of new feature by taking the temperature of football fever in London

Geoblink mark launch of new feature by taking the temperature of football fever in London

Location intelligence solution startup, Geoblink, has announced the release of its latest product feature that segments the quantity of footfall traffic by time of day. The company launches this new footfall feature with an analysis of target audiences ahead of the forthcoming FIFA World Cup tournament across London (North of the River Thames – 77 […]

ESPN Brazil, Samsung team up for animoji sportscast

ESPN Brazil, Samsung team up for animoji sportscast

ESPN Brazil partnered with electronics giant Samsung to turn the hosts of “SportsCenter” into cartoon versions of themselves to promote the animoji features of the Galaxy S9 and S9+ smartphones, according to a press release. Faces of ESPN anchors Paulo Soares and Antero Greco were transformed into emojis for four episodes of the show that […]

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

 During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]

Uber takes Manchester United fans in India virtually to Old Trafford

Uber takes Manchester United fans in India virtually to Old Trafford

Manchester United‘s official ride partner Uber organised a 360 Old Trafford Destination United experience in India as part of their sponsorship activation. Uber created an immersive 360 experience pod with the aim to give the fans an essence of the Theatre of Dreams. Other Old Trafford experiences like a dedicated fan area with players’ tunnel, […]

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