Tinder acquires Snapchat-style social video startup Wheel

Tinder acquires Snapchat-style social video startup Wheel

Tinder has announced that it is to acquire a social video startup called Wheel, which lets users share Snapchat-style video clips. The LA-based app was originally launched in 2015 under the name Ferris on the premise of making it easy for people to share and collaborate on mobile videos with their friends. Tinder has now […]

Warc Toolkit 2017: Video is turning social platforms into broadcast media

Warc Toolkit 2017: Video is turning social platforms into broadcast media

Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service. With […]