36 per cent of Movie Marketing is Shared on Mobile

36 per cent of Movie Marketing is Shared on Mobile

36 per cent of video content from film-related websites is shared via mobile devices, with action films the most reliant on mobile sharing, with over half of their shares (54 per cent) occuring on mobile, either through social networks, messaging apps or elsewhere. The figures come from marketing tech firm RadiumOne, which also found that […]

Global web users: 97% visiting social networks

Global web users: 97% visiting social networks

Nearly all online adults around the world access a social network regularly, according to new data. The study, from Global Web Index, looks at the sheer reach that social networks now offer. Across GWI’s 34 countries, it’s 97% of online adults aged 16-64 who say they have visited or used a social network within the last […]