New Year (Rosh Hashanah) is a hectic time on social media feeds in Israel. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all! […]
Hershey-owned Reese’s Peanut Butter Cups is ramping up its marketing game before the holiday season. The brand lately introduced a Pac-Man themed game on Snapchat to reach young candy lovers who typically don’t use Facebook or watch TV. The game — debuted on September 19 and will live on Snapchat for six weeks — features a Pac-Man […]
Attempting to rectify India’s shortage of safe blood, Facebook has introduced new features which will help connect blood donors and blood receivers. According to a blog post, the features will roll out on 1 October, which coincides with National Blood Donor Day. These will appear on the News Feed and allow users to sign up to […]
Twitter is trialling an increase to its tweet character length that sees the limit doubled to 280 characters from the normal 140 characters. The test is being rolled out in all languages to a small group of users except for Japanese, Korean, and Chinese – because they can convey more information in a single character […]
US discount retailer Target has joined forces with Pinterest so that customers can search for products, without needing to type any words, through pictures. Through the partnership, Target has embedded Pinterest’s visual search tool – Pinterest Lens – into its own app, making it easier for people to find what they want. By taking a picture of […]
Earlier in 2017, Twitter launched a mobile web service aimed at areas around the world with poor connectivity called Twitter Lite. Now, the microblogging site is testing an app version of its lighter mobile site. The Twitter Lite app is currently being tested on Android in the Philippines, a nation where the speed of mobile networks, the use […]
Sainsbury’s has ad shot its latest ad through the lens of Snapchat Spectacles as it looks to “lead the charge” in experimenting with new and creative ways of filming. The grocer is the first UK brand to use the glasses to film an ad which will appear in Snapchat’s walls. The spot was shot in […]
After his first Hollywood hit, King Kong rampaged through various sequels. Aping that career trajectory, the king-sized, Kong-style gorilla balloon that stole the show in Volkswagen’s popular Tiguan TV campaign poped up on September 15, in a virtual scavenger hunt game. Called “Rule the Road” and played on Instagram, the game has a race-through-the-city format that positions the 2018 […]
Facebook has created a hub on its social network for people to find out the latest information about recent crises and tools relating to each crisis. Crisis Response will enable users to let their friends and family know they are safe through Safety Check, provide community help and let people create fundraisers or donate to […]
Adidas has created a game exclusively for Snapchat, designed to run on the platform as an ad between Stories. The brand’s first game on the media platform will land on September 16 in the UK, France, Germany, Spain and Italy. It was designed to engage football fans with a compelling gamified ad that allows them […]