Bareburger’s AR menu lets customers scan a Snapcode and see any dish before ordering

Bareburger’s AR menu lets customers scan a Snapcode and see any dish before ordering

 Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions. The up-and-coming restaurant chain, framed by some as one of the hottest in the US, […]

TicToc by Bloomberg launches in Asia

TicToc by Bloomberg launches in Asia

Five months after launching in the US, Bloomberg’s TicToc is ready for advertisers in the APAC region. With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Over 2,000 journalists from Bloomberg supply journalism to the platform in […]

How Paris and IRM turned Millennials into ambassadors for the city

How Paris and IRM turned Millennials into ambassadors for the city

Firmly on tourists’ must-see list, there’s no doubting the enduring status of Paris as one of the world’s most popular and beautiful capitals. Well, at least that’s what you’d think. But never one to rest on its laurels, the Paris region realised that it was important to re-establish this position amongst a younger millennial audience. […]

Copa90 partners with Snapchat to deliver first-person fan footage from FIFA World Cup 2018

Copa90 partners with Snapchat to deliver first-person fan footage from FIFA World Cup 2018

Youth football brand Copa90 is set to work with Snapchat to deliver exclusive World Cup 2018 content in Russia this summer. From the 2 June, Copa90 will deliver 45 daily editions in English, French, Arabic, German and Spanish. The on-the-ground content will be delivered globally, except for the United States. Copa90 will make best use […]

Minute Maid urges parents to share pictures that aren’t staged or “Instagram-ready” in social campaign

Minute Maid urges parents to share pictures that aren’t staged or “Instagram-ready” in social campaign

Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]

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