Carat and Snapchat India Create the First Ever Customised Lenses for Cadbury Dairy Milk Silk

Carat and Snapchat India Create the First Ever Customised Lenses for Cadbury Dairy Milk Silk

Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]

Snapchat Starts Sharing Stats About Stories With Creators

Snapchat Starts Sharing Stats About Stories With Creators

Snapchat is starting to tell creators how well their stories are doing: Snap Inc. announced the launch of a new analytics feature on February 14, that will tell Snapchatters with sizable audiences how their stories have been performing, as well as who is looking at them. Some of the data shared includes weekly, monthly and year-to-date […]

We Counter Hate Turns Hateful Tweets into Donations for Equality

We Counter Hate Turns Hateful Tweets into Donations for Equality

WeCounterHate is a new campaign by POSSIBLE that seeks to reduce hate speech on Twitter by turning retweets of these hateful messages into donations for a good cause. What topic gathers more tweets and retweets than the MLB, the Grammys and the Super Bowl? Hate. Racist messaging is unfortunately one of the more popular topics on […]

UM Malaysia and Ensemble Worldwide use TV sync technology for KFC campaign

UM Malaysia and Ensemble Worldwide use TV sync technology for KFC campaign

Universal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch. The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology. Managing Director of UM and […]

Snap targets Instagram advertisers with free ads on Snapchat

Snap targets Instagram advertisers with free ads on Snapchat

Snap wants to attract new advertisers — specifically, it wants to attract advertisers who are spending money with its biggest competitor, Instagram. To lure them over, Snap is reaching out to those advertisers that are buying vertical video ads on Instagram and other competitors, and offering them free advertising credits to give Snapchat a try. […]

Instagram entices brands with new shopping-enabled ads

Instagram entices brands with new shopping-enabled ads

Instagram has further commercialised its service with the launch of all new shopping-enabled adverts designed to lure more brands into setting up shop on the photo and video-sharing site. The Facebook-owned platform has already begun mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the Instagram […]

Moët & Chandon uncorks Valentine’s Day Snapchat game

Moët & Chandon uncorks Valentine’s Day Snapchat game

Moët & Chandon, the champagne brand owned by LVMH, returns to Snapchat for a mobile campaign scheduled to run from Valentine’s Day through Mother’s Day, according to AdExchanger. The “Love Unconventional” effort seeks to engage users with a mobile game that was first introduced for a holiday promotion leading up to New Year’s Eve. The […]

Alipay sends eight Chinese tourists on a cashless experiment in Finland

Alipay sends eight Chinese tourists on a cashless experiment in Finland

A group of eight Chinese travellers have concluded a cashless journey to Finland, with all transactions, from booking flights, making local retail purchases in Helsinki and dining out throughout their trip, made with their Alipay accounts. This has made Finland the first country outside China where Alipay users can make all payments with their smartphones […]

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