Facebook offers Snapchat-style photo filters

Facebook offers Snapchat-style photo filters

Less than a week after borrowing one of Snapchat’s defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Limited to Canada and Brazil for the time being, Facebook has introduced new filters which can be used to jazz up photos in various ways, such as turning faces into animations. […]

QR Code-style Scannable Ads Coming to Snapchat

QR Code-style Scannable Ads Coming to Snapchat

Snapchat is reportedly developing a new ad product based on scanning print materials or another screen with the smartphone camera, QR code-style, in order to unlock content in its app. According to The Information, a potential use case would be as a way of accessing special offers. The product is set to roll out this autumn – unless […]

Flipboard Is Now Offering Vertical Video Ads That Act Like GIFs

Flipboard Is Now Offering Vertical Video Ads That Act Like GIFs

Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit on August 3 with independent film distributor Bleecker Street as its first buyer. On the heels of its critically acclaimed film Captain Fantastic, Bleecker Street is pushing historical thriller Anthropoid while targeting readers of politics, movies, entertainment and news. […]

Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire

Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire

Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat strategies by inserting themselves into consumers’ most photo-worthy special occasions. The resortwear retailer is throwing its hat into the Snapchat marketing ring by rolling out four free exclusive filters […]

Star Trek Beyond lands exclusive content on Atom ticketing app

Star Trek Beyond lands exclusive content on Atom ticketing app

Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets. Exclusive content for Star Trek Beyond is being shared on the Atom app for viewers to get an inside […]

Snapchat simplifies location-based campaigns for brands

Snapchat simplifies location-based campaigns for brands

Snapchat Inc. may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext Inc. Advertisers can already pay the social media service to have branded geofilters—a type of graphical overlay people can use to decorate photos or videos they’re sharing—to show […]

Mercedes-Benz’s Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go

Mercedes-Benz’s Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go

The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. “The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. […]