Snapchat rolls out self-serve shoppable ads globally

Snapchat rolls out self-serve shoppable ads globally

Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its eCommerce revenues with a multitude of updates. The move shows the company is increasing both the sophistication and utility of its Snap ads vertical formats for potential brand partners, removing friction in the process. Having launched shoppable AR lenses in April, […]

Ads are coming to Facebook Stories and it doesn’t see Instagram as competition

Ads are coming to Facebook Stories and it doesn’t see Instagram as competition

Facebook is rolling out ads globally within its ephemeral Stories service, with Deliveroo, Pure Gym, TransferWise and KFC among the first brands to invest in the format. Facebook has been testing ads in Stories since April – which lets people upload pictures and videos that disappear within 24-hours. According to Facebook, some 300 million people tune into Facebook […]

Snapchat teams with Amazon for visual search tool

Snapchat teams with Amazon for visual search tool

Snap has announced that it is testing a new visual search tool for its app that will enable users to check Amazon for products and shop for items directly from the app. The functionality, which the firm is rolling out “slowly”, transforms Snapchat’s camera into a visual search service, with the app able to recognise both […]

Snapchat marries influencers and advertisers with ‘Storytellers’ functionality

Snapchat marries influencers and advertisers with ‘Storytellers’ functionality

Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]

Snapchat is shuttering Snapcash, its peer-to-peer payments service

Snapchat is shuttering Snapcash, its peer-to-peer payments service

Snapchat is putting an end to its peer-to-peer payment feature, ending a four-year partnership with payment processor Square. According to TechCrunch, Snapcash will be dropped from the app on 30 August, as discovered in a deprecation message buried within Snapchat’s code. This has since been confirmed by Snapchat, saying: “Yes, we’re discontinuing the Snapcash feature as […]

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]

UM, Byte, Spotify and Years & Years launch new Snapchat Lens

UM, Byte, Spotify and Years & Years launch new Snapchat Lens

To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]

FIFA teams up with Snapchat for more ways to enjoy the World Cup

FIFA teams up with Snapchat for more ways to enjoy the World Cup

As the World Cup continues to roll on, FIFA has joined forces with Snapchat to provide fans with more ways of showing their excitement during the tournament. Through the partnership, Snapchatters around the world can decorate both their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality (AR) lenses, filters, and […]

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