NEON’s GoT Snapchat Lens from Mango Comms and DDB NZ Hits Instagram Industry Standards

NEON’s GoT Snapchat Lens from Mango Comms and DDB NZ Hits Instagram Industry Standards

When the latest series of HBO’s Game of Thrones launched globally, NEON marked the release with a New Zealand-wide Snapchat lens, created by Mango Communications and DDB New Zealand, allowing fans to turn themselves into an ice-breathing White Walker. Mango was charged with generating hype ahead of the season premiere and public launch of the lens […]

Rocket Fuel welcomed into Snapchat partner program

Rocket Fuel welcomed into Snapchat partner program

Predictive marketing platform Rocket Fuel has been named a Snapchat Certified Partner, bringing inventory such as custom filters, long-form video, app install and web view to brands looking to advertise to Snapchat’s 143m users – as of the company’s Q2 2017 earnings report. Being a partner, Rocket Fuel can enable advertisers to measure the success of their ad units, […]

Millennials are leaving Snapchat for Instagram – Teenagers, not so much

Millennials are leaving Snapchat for Instagram – Teenagers, not so much

In the ongoing fight for millennial attention between social media apps Instagram and Snapchat, it would appear that Instagram is now slightly ahead. That’s according to a survey from online research company CivicScience among US millennials. The latest data found that 34% of millennials said they used Instagram daily, compared to just 28% on Snapchat. […]

Snapchat offers “Advanced Mode” for advertisers

Snapchat offers “Advanced Mode” for advertisers

Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale. The Advanced Mode for its Snapchat Ad Manager works in a similar way to Facebook’s Power Editor, giving brands more tools to build, manage and scale their campaigns faster and more efficiently. Advanced […]

Google may be introducing a Snapchat Discover-like feature

Google may be introducing a Snapchat Discover-like feature

Google is reportedly developing a feature, based on its AMP (accelerated mobile pages) service, that works in a similar way to Snapchat’s Discover section. Stamp, a portmanteau of ‘Stories’ and AMP, will see publishers create visually-oriented content through a series of ‘swipeable’ slides including text, photos and video – according to the Wall Street Journal. The […]

Skype gets extreme Snapchat-inspired makeover

Skype gets extreme Snapchat-inspired makeover

Microsoft has launched a revamped version of Skype, taking inspiration from Snapchat because that’s the cool thing to do now. One of the new features is called ‘Highlights’, which is yet another Stories-like feature introduced by a company. Highlights enables users to create a highlight reel of their day with photos and videos. Users can […]

Snapchat’s Spectacles arrive in locations across Europe

Snapchat’s Spectacles arrive in locations across Europe

Snapchat’s Spectacles have arrived in Europe for the first time with Snapbots, vending machines which contain the glasses, landing in five major European locations. The vending machines have popped up under the London Eye, on a boat in front of the Eiffel Tower, by the canals in Venice, on the beach in Barcelona, and on […]

BT Sport partners Snapchat for Champions League Final in the UK

BT Sport partners Snapchat for Champions League Final in the UK

Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final. This means Snapchat’s ‘Our Story’ coverage will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams and those watching at home. BT’s commercial partnership with […]

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