Snapchat rolls out self-serve shoppable ads globally

Snapchat rolls out self-serve shoppable ads globally

Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its eCommerce revenues with a multitude of updates. The move shows the company is increasing both the sophistication and utility of its Snap ads vertical formats for potential brand partners, removing friction in the process. Having launched shoppable AR lenses in April, […]

Snapchat teams with Amazon for visual search tool

Snapchat teams with Amazon for visual search tool

Snap has announced that it is testing a new visual search tool for its app that will enable users to check Amazon for products and shop for items directly from the app. The functionality, which the firm is rolling out “slowly”, transforms Snapchat’s camera into a visual search service, with the app able to recognise both […]

Snapchat sees drop in millennial user sentiment following redesign, according to YouGov

Snapchat sees drop in millennial user sentiment following redesign, according to YouGov

Parent company Snap Inc.‘s first quarter financial results for 2018, released May 1, disappointed investors, sending the company’s share price down to a record low. Snapchat’s slowing growth and lower-than-expected revenue are, in part, likely due to the app’s redesign disappointing another key group: millennials. Since Snapchat began rolling out its controversial redesign late last […]

Snapchat plans to test unskippable six-second video ads

Snapchat plans to test unskippable six-second video ads

In its quest to turn a profit, Snapchat parent company Snap Inc. is looking for more ways to generate revenue while preventing users from defecting to other platforms. But Snapchat users may have to endure more ads in the process — and soon those ads will be ones that can’t be skipped. Snapchat will start […]

Snap’s latest Spectacles can shoot photos as well as videos

Snap’s latest Spectacles can shoot photos as well as videos

Snap has launched a new version of its Spectacles that can take photos as well as shoot videos. The new models are also water-resistant and lighter. The temple area of the frame, which houses the bulk of the electronics, is around one third smaller, while the charging case is more than 20 per cent smaller. […]

Snapchat may soon let third-party apps connect to user accounts

Snapchat may soon let third-party apps connect to user accounts

Snapchat is reportedly working on a new feature that will let users control which third-party apps will have access to their accounts, the media reported. The latest beta version of Snapchat has a new feature category called “Connected Apps” whose description reads: “These apps are connected to your Snapchat account. Choose an app to control […]

Placed now offers open-source mobile location data for businesses

Placed now offers open-source mobile location data for businesses

Placed, a location-based ad tech firm that Snap Inc. bought in 2017, is making its analytics platform available to the public at no cost, according to an announcement. By making its Placed Insights service open source, the firm is letting more brands and agencies use mobile marketing tools that were previously only available to bigger […]