Snapchat marries influencers and advertisers with ‘Storytellers’ functionality

Snapchat marries influencers and advertisers with ‘Storytellers’ functionality

Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]

Snapchat partners with LiveRamp to launch measurement solution

Snapchat partners with LiveRamp to launch measurement solution

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Snap Inc. have partnered to launch a new measurement solution called Offline Sales Impact (OSI). OSI will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly manner, by matching Snapchat users with one of the UK’s largest […]

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]

Snapchat reportedly looking to publish content on third-party websites with ‘Stories Everywhere’

Snapchat reportedly looking to publish content on third-party websites with ‘Stories Everywhere’

Snapchat maker Snap Inc. is getting ready to take some of its content beyond its app: Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites, according to a new Cheddar report. Snap didn’t immediately respond to a request for comment. The project is […]

Snapchat announces Lens Studio Partner Program

Snapchat announces Lens Studio Partner Program

Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]

ESPN provide ‘Sports in a Snap’ with Snapchat partnership

ESPN provide ‘Sports in a Snap’ with Snapchat partnership

Sports television channel ESPN is reimagining its flagship “SportsCenter” news show for Snapchat, the mobile app known for its disappearing photo and video messaging. “SportsCenter” on Snapchat launched November 13 as three- to five-minute shows with the DNA of the original franchise, but an attitude targeting the social media platform’s primarily under-25 users. “This is […]

The New York Times Announces Upcoming Launch on Snapchat Discover

The New York Times Announces Upcoming Launch on Snapchat Discover

The New York Times announced that it will launch on Snap Inc.’s Snapchat Discover platform. The Times will create a daily Edition for Snapchatters in the U.S. and Canada based on its popular Morning Briefing, which is designed to help readers prepare for their day, and will be published Monday-Friday. Kinsey Wilson, executive vice president, […]

Snap to Work with IPG on Startup Investment Program

Snap to Work with IPG on Startup Investment Program

Snap Inc. has been trying to secure deals with the world’s largest ad holding companies ahead of its initial public offering, but it isn’t just cozying up to the media buying firms that control billions in ad spending. The company, which owns popular messaging app Snapchat, has teamed up with ad holding company Interpublic Group […]

Snapchat Introduces Ad Buying through Nielsen

Snapchat Introduces Ad Buying through Nielsen

Snap Inc has introduced ad buying through Nielsen, in its latest effort to become social’s answer to TV advertising. This will make Snapchat ads available for planning and buying through Nielsen’s digital ad ratings platform, which offers guaranteed age-group and gender demographic groups. It will be offered as an optional way to buy Snapchat ads, […]