UK retailers will send 40 million text messages over Black Friday and Christmas period

UK retailers will send 40 million text messages over Black Friday and Christmas period

It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers. While consumers have flocked to WhatsApp and Facebook Messenger, the text message is positively thriving in the business world. SMS remains a key tool for customer […]

CM introduces Texter to test reliability of messaging routes

CM introduces Texter to test reliability of messaging routes

How can you ever really guarantee the quality of messaging routes when you’re dealing with fake DLR’s, grey routes and ‘white listed’ test nodes? CM introduces a new tool Texter, which provides a complete new way of testing global sms delivery and routes. Solving a Distorted View Texter is an sms testing tool that uses live nodes to […]

Technology ‘leapfrog’ to smartphones sees 40% of Asian brands invest in SMS advertising

Technology ‘leapfrog’ to smartphones sees 40% of Asian brands invest in SMS advertising

Despite its status as the least popular method globally, text message advertising is one of the most popular channels for Asian marketers, according to an ad-tech company report. Marin Software’s State of Digital Advertising 2017 study – including a sample of 500 agencies and brands worldwide – suggested that nearly 40 per cent of advertisers […]

Mobivity Joins Early Access Program from Google to Bring RCS Messaging to Businesses

Mobivity Joins Early Access Program from Google to Bring RCS Messaging to Businesses

Mobivity Holdings Corp., the provider of SmartSuite, an award-winning mobile marketing and customer engagement platform, announced they are joining a new early access program for RCS (Rich Communications Services) business messaging from Google. The new program, designed for brand marketers, will help businesses upgrade their mobile messaging from SMS to RCS, delivering more detailed and […]

New AdWords service makes it easy to send texts consumers will actually read

New AdWords service makes it easy to send texts consumers will actually read

Nobody likes receiving junk texts – but what if a potential customer indicated they wanted to hear from you? That appears to be Google’s thinking behind click-to-message ads, a new AdWords feature that invites consumers to send SMS text messages to companies that provide products or services they might be interested in using. “If you’re […]