New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and […]
The Interactive Advertising Bureau (IAB) just released a new report which highlights the growing usage of ad blocking technology and offers practical advice on how users could be convinced to uninstall their ad blockers. Conducted by C3Research among 1,300 computer and 201 mobile users in the US, the research finds that two-thirds of consumers using […]
The summer and winter games have long been one of the television advertising world’s signature events. In fact, advertisers are estimated to spend over $1 billion on official television spots during the broadcast of the Rio games on NBC in August, according to Variety. Though it’s unsurprising that advertisers flock to secure TV ad spots […]
Hillary Clinton supporters are being urged to download an official smartphone app designed to help organise and motivate volunteers in support of her presidential bid by relaying the latest campaign news and events and encouraging competition by awarding points to the most ardent backers. Hillary 2016 is available now on Apple’s app store from which […]
The UK’s first ever food-sharing app OLIO launches in Cardiff to help combat food waste in the city. Smartphone users in Cardiff will have access to the app, which has been described as Freecycle for food, providing local people and businesses with a simple way to cut food waste. The free app connects neighbours with […]
Nissan’s Virtual Face Paint App ‘Nissan Olympics Die Hard Fan‘ has gone Global, allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the Olympics this summer. The app has 2,000 designs that fans can use to paint their face via their […]
As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin. A greater number of overall ecommerce purchases will come from smartphones, per Javelin’s estimate that mcommerce purchases […]
Traditional hand-held tour guides may soon go the way of the dinosaur at museums. The Natural History Museum in London is one such museum that is exploring the use of mobile apps to give visitors a more personalized and relevant experience. More than 5.6 million people walk through the Natural History Museum’s doors each year […]
Online marketplace eBay is one of the first retailers to try Google’s AMP, which allows mobile sites to load as fast as possible on smartphones. eBay Inc. is making sure its mobile site not only loads fast, but loads instantly. The online marketplace recently updated some of its mobile pages with Google Inc.’s Accelerated Mobile […]
Photography brand Polaroid is attempting a digital rebirth with a new iOS app, Polaroid Swing, that enables people to create and share one second-long moving photos with a single tap. The free app, which launches today, is backed by some of the biggest names in tech and photography. “Human beings see the world in short […]