A third of UK consumers believe AR influences purchasing, according to Mindshare

A third of UK consumers believe AR influences purchasing, according to Mindshare

 Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]

Toshiba launches dynaEdge AR smart glasses, powered by Windows 10

Toshiba launches dynaEdge AR smart glasses, powered by Windows 10

Joining the eye-mounted wearables market, Japan’s Toshiba has unveiled AR100 Viewer smart glasses that when combined with the battery-powered dynaEdge DE-100 mini PC that fits into a pocket, provides an augmented reality experience for enterprises. The biggest highlight of these enterprise focused smart glasses is the fact the dynaEdge mini PC runs Windows 10, and […]

Level’s activity-tracking smart glasses to launch in March 2018

Level’s activity-tracking smart glasses to launch in March 2018

 VSP Global announced the launch of Level smart glasses, featuring activity-tracking technology seamlessly embedded inside the temple of an optical frame. The technology tracks activity via an accompanying smartphone app, and as users reach daily step goals they earn points redeemable for a donation of vision care services to individuals in need. “We’re thrilled to […]

Intel unveils smart glasses that look like regular frames

Intel unveils smart glasses that look like regular frames

Intel’s own take on smart glasses has been unveiled. It’s called Vaunt, and where Google Glass failed to blend into the designer crowd of eyewear, Intel’s attempt mostly nails that endeavor. Vaunt looks just like regular frames and a big part of that accomplishment stems from the fact that Intel’s glasses aren’t like Google’s discontinued […]