Skyhook Joins the AppNexus Marketplace as First Mobile Location Data Provider

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Skyhook Joins the AppNexus Marketplace as First Mobile Location Data Provider

Skyhook, one of the world’s leading independent location platform, announced that it has joined the AppNexus marketplace as its first mobile location insights data provider. The integration of Skyhook’s Personas will help to increase the value of publishers’ advertising inventory by ensuring highly accurate location-based behavioral targeting, insights and attribution. Personalization is key to the […]

Verifone Media Measures Advertising Impact at the Pump with Skyhook’s New Foot-Traffic Attribution Solution

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Verifone Media Measures Advertising Impact at the Pump with Skyhook’s New Foot-Traffic Attribution Solution

Skyhook, one of the world’s leading location services company, announced that it has been selected by the media division of Verifone, a world leader in payment and commerce solutions, to measure the impact of at-the-pump advertising campaigns. Using Skyhook’s new foot-traffic attribution solution, Verifone Media can measure the effectiveness of their customers’ advertising using real-world […]